- U.S. hotel RevPAR rose 8.2 percent in July.
- World Cup travel supported hotel demand.
- Economy RevPAR rose to 3.6 percent.
U.S. HOTEL REVPAR rose 8.2 percent year-on-year in July over June’s 8.4 percent, according to Barclays data. Growth was driven by a 2.3 percent increase in occupancy and a 5.7 percent rise in ADR.
World Cup-related travel and America250 celebrations supported hotel demand, Barclays said, according to Investing.com. Luxury RevPAR rose 17.7 percent year-on-year, up from 15.1 percent in June. Luxury ADR rose 14.5 percent in July.
Economy RevPAR increased to 3.6 percent from 3.1 percent in June. Transient RevPAR rose 11 percent year-on-year, unchanged from June. Group RevPAR rose 14 percent, up from 10 percent in June.
Barclays’ U.S. RevPAR tracker showed July growth of 9.5 percent for Marriott International, 7.9 percent for Hilton Worldwide, 10.9 percent for Hyatt Hotels Corp., 5.8 percent for Choice Hotels International and 5.2 percent for Wyndham Hotels & Resorts.
Weekend demand in the U.S. rose 1 percent year-on-year in July, matching June. Luxury weekend ADR rose 16 percent, compared with 5 percent for the overall U.S. hotel market. Weekday occupancy rose 2 percent in both the overall U.S. market and Upper Upscale segment, down from 3 percent and 4 percent, respectively, in June.
Midweek ADR rose 4 percent year-on-year for the overall U.S. market and 5 percent for Upper Upscale, down from 7 percent for both segments in June.
A separate HotelData report found U.S. hotels recorded gains in rates, occupancy, revenue and profit margins in the first half of 2026. RevPAR rose 8.9 percent to $144.01, while TRevPAR increased 9.2 percent to $189.30.
