- India leads Asia-Pacific in branded residences.
- Indian buyers pay a 32 percent premium.
- They absorbed 68 percent of launched supply.
India accounts for 21 percent of Asia-Pacific’s $45.3 billion branded residences market, though it represents 15 percent of the region’s units. Vietnam follows with a market valued at $8 billion.
NOESIS released the third edition of “The Landscape of Branded Residences in India” at The Branded Residences Summit 2026 in Mumbai. The two-day summit, sponsored by Amavi by Clarks and curated by NOESIS, ended at JW Marriott Mumbai Sahar on Oct. 8.
The summit drew 350 delegates, including 250 developers, representatives from 28 Indian and international brands, more than 50 speakers and six funds and banks that finance Indian real estate.
Launches and sales pick up
Developers launched 5,156 branded homes from January 2025 onward, according to NOESIS. The value of annual transactions has grown by an average of 49 percent a year since 2019, while the development pipeline has increased by more than 300 percent since 2020.
Branded residences in India cost an average 32 percent premium over similar homes, with Pune recording 44 percent and Kolkata 42 percent. There are 38 operating or launched projects with 10,452 homes.
Annual supply more than tripled, rising from 1,015 units to 3,181 in 2025. The number of confirmed projects is expected to grow from 47 to 85 by 2028, spanning 28 markets.
Hotel brands can help developers sell homes at higher prices and more quickly. These residences typically cost 20 to 35 percent more than comparable non-branded luxury homes. Demand is also supported by India’s growing wealthy population and interest from Non-Resident Indians.
The number of ultra-high-net-worth individuals in India has grown by 11 percent annually over the past five years and is projected to exceed 19,000 by 2030, it said.
Returns and fees
Indian Hotels Co. Ltd., Marriott International, Accor Ltd., Hilton Worldwide Holdings and Hyatt Hotels Corp. are among the most active brands in India’s branded residences market. In major Indian cities, these homes typically appreciate by 8 to 15 percent a year.
Owners who join a hotel’s rental pool can expect gross rental yields of 4 to 8 percent, or 3 to 6 percent after fees. Operators typically charge a base management fee of 10 to 15 percent of gross rental revenue, along with incentive fees.
Projects must be registered with the Real Estate Regulatory Authority, and developers must keep 70 percent of collections in escrow for construction. Brand agreements usually last 20 to 30 years, with developers paying licensing fees of 3 to 5 percent of the home’s net sale price.
New markets and models
Goa, Alibaug, Lonavala, Coorg and Rishikesh are emerging as resort and second-home markets for branded residences, NOESIS said. Wellness-focused brands such as Six Senses, Aman and Como are another area of interest, with opportunities to combine homes with wellness services.
Standalone branded residences are also gaining attention. These projects offer a brand’s services and standards without a hotel on the property. Sustainability standards such as LEED, WELL and Green Star may also influence partnerships between Indian developers and global brands.
Fractional ownership offers another option for buyers. Investors can purchase a one-eighth or one-twelfth share of a villa, reducing the cost of ownership. Branded management can handle usage schedules and rentals.
A separate report by NOESIS found that institutional investors invested about $2.31 billion in India’s hotel acquisitions.
