- HotelData: RevPAR rose 8.9 percent in H1.
- Luxury rates, occupancy up; Economy rates cut.
- Every chain scale posted Q2 RevPAR growth.
U.S. HOTELS RECORDED gains in rates, occupancy, revenue and profit margins in the first half of 2026, according to HotelData. RevPAR rose 8.9 percent to $144.01, while TRevPAR increased 9.2 percent to $189.30.
Across the HotelData sample, ADR increased 7.1 percent to $211.96, while occupancy rose 1.1 percentage points to 67.9 percent. GOP margin increased 3.6 points to 44.9 percent.
Luxury hotels led first-half RevPAR growth. ADR rose 10.1 percent, occupancy increased 3.4 points and RevPAR grew 15.9 percent to $225.27. TRevPAR rose 15.1 percent, while GOP margin increased 4 points.
Economy hotels saw occupancy rise 4.6 points to 68.5 percent, while ADR fell 9.3 percent to $109.11. RevPAR declined 2.7 percent, TRevPAR fell 1.5 percent and GOP margin decreased 0.1 point.
The middle segments recorded first-half RevPAR growth. Midscale RevPAR rose 4.2 percent, upper midscale 3.8 percent, upscale 4.7 percent, upper upscale 3.1 percent and Independent 3.3 percent. Midscale and upper midscale growth was driven by occupancy, while Upscale growth was driven by rates.
In the second quarter, ADR rose 8 percent, occupancy increased 0.9 points to 71.8 percent, RevPAR grew 9.4 percent to $156.73 and TRevPAR rose 9.2 percent to $204.48. GOP margin increased 3.3 points to 47.2 percent.
Every chain scale posted RevPAR growth in the second quarter. Luxury led with an 18.4 percent increase, while economy RevPAR rose 3.3 percent as ADR fell 4.9 percent and occupancy increased 5.7 points.
June closed the first half with ADR up 11.4 percent to $226.14 and occupancy up 1.1 points to 73.8 percent. RevPAR rose 13.1 percent to $166.82, TRevPAR increased 12.2 percent to $215.46 and GOP margin rose 4.3 points to 48.6 percent.
June coincided with the start of the FIFA World Cup, but HotelData said its sample cannot isolate the tournament’s impact. Luxury ADR rose 20.6 percent and RevPAR about 24 percent, while economy ADR was unchanged and RevPAR rose 6.6 percent on higher occupancy.
The results show gains across the U.S. hotel market, but pricing power varied by segment. Luxury combined higher occupancy with higher rates, while economy relied on occupancy and lower rates.
A separate HotelData report found that hotels used fewer labor hours per occupied room and operated with lower staffing levels in the first quarter. Labor costs rose, but productivity improved across departments, supporting higher profitability.
