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Four of seven Hilton openings are conversions

The company will manage two of the properties

Four of seven Hilton openings are conversions

Hilton Worldwide Holdings’ seven U.S. openings include new builds, conversions and franchised hotels. Pictured is Placemakr Pittsburgh Downtown, Apartments by Hilton, in Pittsburgh.

Photo credit: Hilton Worldwide Holdings
  • Four of seven U.S. openings are conversions.
  • Only two are managed by Hilton.
  • Indianapolis Signia, at 803 rooms, is the largest.

THREE OF THE seven U.S. hotels Hilton is adding this fall and winter are new builds, according to the company. The other four are conversions or rebrands of existing properties.

Hilton also said only two of the seven will be managed by Hilton. Three will be franchised, and two will be partner-operated by Placemakr as part of Apartment Collection by Hilton. The company gave the details in response to questions from Asian Hospitality about its Sept. 25 release on openings and renovations.


The three new builds are Hale Hōkūala Kauaʻi, Curio Collection by Hilton; Signia Hilton Indianapolis; and Home2 Suites by Hilton San Diego Downtown. Hale Hōkūala has 210 rooms. Silverwest Hotels owns it and Hilton manages it, and Hilton's website lists stays from Sept. 30. Signia Hilton Indianapolis has 803 rooms and is set to open in December. The City of Indianapolis owns it, with operations led by the Capital Improvement Board of Managers of Marion County, and Hilton manages it. The Home2 Suites in San Diego has 130 suites and is also set for December. Baxter Hotel Group developed it, and it will be franchised.

Signia Hilton Naples Grande Beach Resort in Naples, Florida.Photo credit: Hilton Worldwide Holdings

The four conversions are Signia Hilton Naples Grande Beach Resort, Valley House Avon and two Apartment Collection properties. Naples Grande has 474 rooms, including 50 villas, according to Hilton's Sept. 10 release. Henderson Park and South Street Partners own it, Hilton said, and it will be franchised. It is due to debut as a Signia Hilton in January 2027 after a resort-wide renovation, and it will be the brand's third hotel in Florida. The signing marks "an exciting step in our strong brand growth," said Meghan Fitzgerald, global brand leader for Signia Hilton, in the release.

Valley House Avon, in Colorado, is an Outset Collection by Hilton hotel with 146 rooms. Magna is the owner or developer, according to Hilton, and the hotel will be franchised. It is set for December.

The two Apartment Collection properties are Placemakr Pittsburgh Downtown and Anthem House Huntsville. Hilton described both as "existing Placemakr-operated, mixed-use apartment hospitality properties" that joined its portfolio on Sept. 30, with reservations now open. That is earlier than the October date Hilton's release gave for Huntsville.

Acram Group owns the Pittsburgh property. RCP Companies developed the Huntsville property with Revolution as capital partner. Hilton did not provide Hilton-branded unit counts for either.

More conversions, but fewer rooms

Source: Hilton Worldwide Holdings

Conversions make up four of the seven hotels. Among the five hotels with room counts, though, the three new builds account for more rooms. They total 1,143, and Indianapolis alone has 803. The two conversions with counts, Naples Grande and Valley House Avon, total 620.

The largest ground-up project is a city-owned hotel tied to the Indiana Convention Center and Lucas Oil Stadium. The other new builds are a Hawaii resort and a downtown Home2 Suites. The four conversions bring existing buildings or operations under Hilton brands.

What Hilton's seven-property list shows

Chris Nassetta, Hilton president and CEO.Photo credit: Getty Images

Four of the seven U.S. hotels, or about 57 percent, are conversions or rebrands. Hilton CEO Chris Nassetta said on the company's second-quarter earnings call that conversions made up 36 percent of openings in the quarter and are expected to be about 40 percent of openings in 2026. Those figures are global and seven hotels are too small a sample to represent Hilton's overall mix.

For owners, the list shows several ways into the Hilton system. Hilton manages two of the hotels, franchisees run three and Placemakr operates two. An owner choosing a brand is also choosing who runs the building day to day.

For investors, the conversion deals show how capital partners can add a Hilton brand to an existing asset. Hilton named Henderson Park, South Street Partners, Acram Group, Magna, RCP Companies and Revolution as owners, developers or capital partners. Hilton did not disclose financial terms or investment amounts, so the cost and returns of these conversions are not known.

For developers, Nassetta said new development construction starts continued to grow in the quarter, led by the U.S., which was up more than 40 percent from the same quarter a year earlier. The ground-up projects on this list are a convention-connected hotel, a resort and a downtown Home2 Suites.

Indianapolis, Avon and San Diego are due in December, and Naples follows in January 2027. Hilton expects net unit growth of 6 percent to 7 percent in 2026, with the second half expected to exceed the first.

The list is a small slice of Hilton's development activity. Hilton reported a record development pipeline of 541,300 rooms across 3,853 hotels at the end of the second quarter. Nearly half of pipeline rooms were under construction and more than half were outside the U.S.

Hilton also opened the first three Apartment Collection by Hilton properties in Salt Lake City, Austin and Atlanta. Hilton launched the brand in January 2026 through a partnership with Placemakr.

The seven properties are the U.S. openings Hilton highlighted in its release, so they may not represent all of its U.S. activity. Ownership and structure details come from Hilton and were not independently verified.

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