- Natson will open 18 Studio 6 Plus properties across the U.S.
- Development begins this month, with openings in early 2027.
- Natson CEO Sam Patel received a Asian Hospitality Award.
NATSON HOTEL GROUP will open 18 of G6 Hospitality’s newly launched Studio 6 Plus properties across the U.S. Development is expected to begin this month, with the first openings in early 2027.
The hotels will be in Georgia, Tennessee, Alabama, South Carolina, North Carolina and Florida, and other areas with extended-stay demand, G6 said in a statement. The deal comes about two weeks after G6 Hospitality launched Studio 6 Plus at its annual franchisee convention in Cancún, Mexico.
Natson is led by CEO Sam Patel, who received the Ramniklal Solanki – Atithi Devo Bhava Award at the Asian Hospitality Awards 2026 on May 12.
“Sam Patel embodies the entrepreneurial spirit that drives our franchise network,” said Ankit Tandon. “His commitment to Studio 6 Plus demonstrates franchisee confidence in this brand’s positioning and growth potential. Natson’s operational track record makes them an ideal partner for scaling this concept.”
Natson is a hotel management company with more than 100 properties across brands, the statement said. It operates more than 75 G6 Hospitality properties under the Motel 6 and Studio 6 brands across the Southeastern and Northwestern U.S., including Florida, Georgia, Massachusetts, North Carolina, South Carolina, Texas and Virginia.
Sonal Sinha said Natson has been a valued partner for G6.
“This agreement marks an important step as we expand Studio 6 Plus, designed for longer-stay guests seeking comfort and consistency,” he said. “We are focused on markets where extended-stay demand continues to rise.”
With the deal, G6 Hospitality expands its extended-stay pipeline amid rising demand, the company said. In 2024, select-service and extended-stay hotel RevPAR reached $78, up 14 percent from 2019, with demand rising by 232,000 room nights year over year.
Studio 6 Plus addresses a “key gap” in the extended-stay market, offering interior corridor security, expanded layouts and amenities at target ADRs of $80 to $90, the statement said. The properties will have 60 to 150 rooms with kitchens, smart TVs and storage space.
“I’ve been part of the G6 family for many years and my journey from owning a single property to operating over 70 hotels reflects the opportunities G6 provides franchisees,” Patel said. “Studio 6 Plus fills a gap in the extended-stay market. The interior corridor format, security and franchise economics support stronger operations.”
Studio 6 Plus will use technology to reduce operating costs and improve guest experience. It offers a three-click automated check-in system that digitises front-desk transactions and frees staff for guest service.
