- The new Studio 6 Plus uses technology to reduce operating costs.
- Three-click check-in digitizes the front desk and frees staff for guest service.
- Properties use “hospitality ambassadors” to welcome guests
STUDIO 6 PLUS, G6 Hospitality’s upper-economy extended-stay brand, will use technology to reduce operating costs and improve guest experience. It offers a three-click automated check-in system that digitizes front-desk transactions and frees staff for guest service.
The brand’s centralized IT system supports food and beverage revenue for franchisees, G6 said in a statement. In-room and lobby smart TVs provide streaming platforms. Properties also employ “hospitality ambassadors” who welcome guests and provide service.
“Studio 6 Plus reflects how extended stays today are no longer just about having a place to sleep; they are about having a place to live,” said Ankit Tandon, G6 vice chairman. “Across industries, we are seeing more people spend weeks and months on the move, and what they are looking for is a space that feels familiar, functional and secure. We have been very intentional about creating an experience that feels less like a stay and more like a home, while continuing to build on the strong foundation of our existing brands and the trust they have earned over time.”
Tandon, who is PRISM’s global chief operating officer, recently joined the G6 board.
Studio 6 Plus, launched at a franchisee convention in Cancún, Mexico, builds on Studio 6’s legacy and targets extended-stay demand and owner economics. The inspiration for the brand came from the company’s discovery of open space between class C apartments and the Studio 6 segment and the upscale segment of $65 to $70 RevPAR, according to Ritesh Agarwal, G6 chairman and group CEO of its parent company PRISM.
Sonal Sinha, G6 CEO, said Studio 6 is a known brand with room for evolution for extended-stay guests.
“Studio 6 Plus keeps everything guests love about the brand—affordability, reliability and comfort—while adding the security, space and home-like features that matter most to people living with us for weeks or months at a time,” he said.
The brand also addresses a gap in the extended-stay market by offering interior corridors, G6 said. For solo travelers, women and families, interior-access properties provide a quieter, more secure experience for longer stays.
Properties will typically have 60 to 150 rooms with full kitchens, including full-size refrigerators, stoves and microwaves, along with storage and closet space, bedside power outlets and commercial guest laundry facilities that generate ancillary revenue for owners.
The brand targets skilled tradespeople, traveling nurses, technicians and workers in construction, automotive manufacturing, semiconductor and energy projects. Design emphasizes durability and maintenance efficiency. Cleaning protocols are streamlined to reduce labor time and cost, supporting franchisee profitability and guest satisfaction.
G6 is introducing a fee structure that aligns brand and franchisee performance. Studio 6 Plus will charge franchisees only for brand-generated bookings, not OTA bookings. Properties are expected to achieve ADRs of $75–$90 in most markets and RevPAR of $60–$70, with higher rates in high-demand markets.
