Skip to content

Search

Latest Stories

Super 8 brings back #JourneySafe campaign

The program offers discounts to drivers who promise to pull over when sleepy

TO BE SAFE, drivers on a long trip who start to feel drowsy should really pull over when they see a hotel sign beckoning to them from the highway. Now Super 8 by Wyndham is giving them extra incentive to do so.

The brand has brought back its #JourneySafe campaign that offers a 15 percent discount to its best available rate for guests who take the pledge not to drive when they are too tired. Drowsy driving is linked to more than 100,000 crashes with 1,550 fatalities and 40,000 injuries annually in the U.S., according to a National Safety Council study.


“As travelers’ companion on the road, Super 8 takes pride in always being there for road warriors who are ready to pull over and get some much needed sleep,” said Mike Mueller, Super 8 brand president. “Drowsy driving is completely preventable and it’s our hope that, through this campaign, we’ll help not only raise awareness, but encourage drivers to take action as soon as they notice the signs.”

The brand sponsors the campaign in conjunction with sleep expert Dr. Janet Kennedy. Along with the rate discount, it offers downloadable resources, including fact sheets, infographics and talk points, for anyone to share with loved ones to educate them on the dangers of drowsy driving.

March is National Sleep Awareness Month as well as Daylight Saving Time on March 8. The #JourneySafe campaign includes a PSA video in which a driver’s dashboard accessories, such as a hula girl and bobbing dog, come to life to warn the sleepy driver of the danger they are in. It also features a digital campaign via email, website and social media.

“Sleep is critically important not only for your personal health and wellness, but for the safety of those around you,” Kennedy said. “We have all likely been drowsy drivers at some point, and tried the classic caffeine, sugar and music to stay awake on the road, but those don’t work. Only sleep can truly overcome drowsiness.”

The rate discounts are available through April 27.

Previously, Super 8 held a sweepstakes to give away ROADM8, a customized 2017 Jeep Wrangler Unlimited Sport 4×4 with a design that incorporated elements of a multi-year, $140 million redesign it had recently undergone.

More for you

ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less