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STR: U.S. hotel performance up in week ending March 12

Miami closest among top 25 markets to reaching 2019 levels

STR:  U.S. hotel performance up in week ending March 12

U.S. HOTEL PERFORMANCE was up in the second week of March from the week before, according to STR. ADR was up during the week compared to two years ago.

Occupancy was 63.2 percent for the week ending March 12, up from 61.2 percent  the week before and down 9.8 percent for the same period in 2019. ADR was $144.68 for the week, increased from $137.96 the week before and up7.7 percent from two years ago.


RevPAR was $91.45 for the week, up from $84.39 the week before and down 2.8 percent from the same period two years ago.

None of STR's top 25 markets showed an occupancy increase during the period when compared to two years ago. Miami came closest to its 2019 comparable, down 4.7 percent to 84.1 percent.

Anaheim posted the highest ADR, up 34.4 percent to $217.87 and RevPAR, rose 25.9 percent to $168.60) over the same period two years ago.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.7 percent to 56.3 percent, from 2019.

The steepest RevPAR deficits were in San Francisco/San Mateo, which decreased 44.9 percent to $101.77, followed by Washington, D.C., down 37.5 percent to $83.01.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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