- Marriott Bonvoy and Visa launched a World Cup 2026 campaign.
- Members can access tickets on Marriott Bonvoy Moments.
- The campaign includes a “Sleepover Suite” with stadium stays before the final.
MARRIOT BONVOY AND Visa launched a campaign ahead of the FIFA World Cup 2026 offering tickets and experiences. The campaign, “For Fans, Everywhere,” features footballers Erling Haaland and Vinícius Júnior in digital and social content.
Members can access match tickets through the Marriott Bonvoy Moments platform, supported by Visa, the companies said in a statement. The program includes fixed-price packages, auctions and limited-entry releases tied to matches across the tournament.
“Our campaign taps into a core truth about World Cup fans: travel is more than a journey—it’s a way to get closer to the people, passions and places they love,” said Peggy Roe, Marriott’s executive vice president and chief customer officer. “We’re creating a space where fans can celebrate their fandom, connect as a community and share culture across generations. World Cup travel is different from other travel. Fans don’t just explore the world; they bring their world with them, supporting their teams and sharing it globally. As a travel partner, we’re proud to support fans at every stage of that journey—from first matches to traditions passed down through generations.”
The World Cup will be held in the U.S., Canada and Mexico, marking its return to North America after more than three decades, the statement said. The campaign includes a “Sleepover Suite” experience, allowing selected participants to stay overnight in a stadium before the final.
Kyndra Russell, Visa’s chief marketing officer for North America, said the World Cup is defined by moments fans carry with them—and the journey to the tournament is part of it.
“Together, Marriott Bonvoy and Visa are helping unlock opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch,” she said.
The release includes more than 600 offerings, such as fixed-price experiences, auctions and nearly 100 1 Point Drops, the statement said. The drops will run every Friday through early May, ending with a week of daily releases, with first-come, first-served access to matches, including the final.
The Hotel Association of New York launched an ad campaign and website on the need for New York hotels to capture World Cup demand. Ads will run on social media, streaming platforms and the web, with an initial $500,000 buy.
