- Wyndham launched a native ChatGPT app for booking.
- The app lets users explore about 8,400 Wyndham hotels.
- It builds on Wyndham’s AI investment strategy.
WYNDHAM HOTELS & RESORTS launched a native ChatGPT app for hotel discovery and booking. It is the first native hotel app from a major U.S. economy and midscale franchiser available in OpenAI’s ChatGPT.
Built for conversational search, the app lets users explore about 8,400 hotels across Wyndham’s portfolio using map navigation, amenity filters and hotel cards in ChatGPT, the company said in a statement. Users can refine results with natural language and move to wyndhamhotels.com to book.
“Conversational AI is reshaping how travelers discover and book,” said Scott Strickland, Wyndham’s chief commercial officer. “With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to connect with guests in new ways while ensuring the experience is intuitive and visual.”
Wyndham reported net income of $61 million in the first quarter of 2026, unchanged year over year, while adjusted net income rose 9 percent to $73 million.
The launch is Wyndham’s second major large language model integration. In 2025, it became the first major hotel company to go live on Anthropic’s Claude and is expanding its AI presence, including an upcoming integration with Google’s AI Mode.
Wyndham’s ChatGPT app builds on its technology and AI strategy, based on years of investment in cloud-based, mobile-first platforms that shape how franchisees operate hotels, improving efficiency, performance and profitability.
At the core of that strategy is a technology ecosystem powered by partners including Aven Hospitality, Oracle, Amazon, Adobe and Salesforce. Since 2018, Wyndham has invested more than $450 million in technology and in 2020 became the first major hotel company to fully migrate its systems to the cloud.
Building on this foundation, Wyndham is embedding AI across its enterprise to deliver ROI for franchisees. Since launching in its call centers, AI tools have reduced average handle times by 7 percent, saving guests and franchisees thousands of hours and improving agent training and conversion rates. Partnerships with providers are helping the company scale marketing, increase guest engagement and capture more demand.
Michael Mahar, Wyndham’s senior vice president and head of commercial technology, said As AI becomes central to how travel is planned and purchased, the company’s focus is on translating innovation into results for owners.
“Whether it’s reducing operating costs, driving incremental revenue, or expanding distribution through platforms like ChatGPT, our goal is to help franchisees compete more effectively while improving the guest experience,” he said.
Outside the enterprise, Wyndham is also extending its AI approach into its hotels. Wyndham Connect, the company’s Canary-powered guest engagement platform available at no incremental cost to franchisees and Wyndham Connect PLUS, an enhanced version, provide opt-in AI tools to hotel owners and teams for guest engagement, automation and revenue generation.
These platforms are delivering results, including millions of AI-driven interactions, higher upsell revenue, reduced call volumes and increased direct bookings. The most engaged hotels last year averaged more than $60,000 in incremental revenue, with the highest performing hotel exceeding $200,000.
In January, Accor Ltd. launched its ALL Accor booking and loyalty app in ChatGPT, making it one of the first hospitality companies on the platform. It is available in more than 20 languages across supported markets.
