Satori Collective sells 124-suite Holiday Inn in Alpharetta

The company acquired the property in 2013 and completed a multi-million dollar renovation

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Satori Collective
Satori Collective, led by Andy Chopra as co-founder and managing partner, sold the 124-suite Holiday Inn Express & Suites at Alpharetta-Windward Parkway to Bukhari Group Hospitality, achieving approximately a 24 percent internal rate of return and a 2x equity multiple.

SATORI COLLECTIVE, A real estate investment management firm specializing in hotel properties, sold the 124-suite Holiday Inn Express & Suites at Alpharetta-Windward Parkway to Bukhari Group Hospitality. The sale resulted in an approximate 24 percent internal rate of return and a double equity multiple for the company, Satori said in a statement.

Satori Collective is led by Andy Chopra as co-founder and managing partner. Bukhari Group Hospitality is led by Syed Bukhari, while his son Mehboob Bukhari is in charge of the hotel operations.

“We acquired this all-suite property in 2013 and promptly executed a thorough, multi-million dollar value-add renovation, repositioning it as a Holiday Inn Express & Suites by IHG,” said Samir Yajnik, CIO of Satori Collective. “Over the past decade, we stayed true to our vision and were rewarded by unlocking the hotel’s financial potential. Our initial underwriting and research proved accurate, as evidenced by the realized upside from enhanced brand quality and the hotel’s unparalleled location in the thriving Alpharetta market.”

The hotel, located in the Alpharetta business corridor at Innovation Way, is surrounded by companies like Fiserv, Hewlett Packard, and ADP, as well as the Ameris Bank Amphitheatre and Avalon, Satori Collective said. Hotel amenities include an outdoor pool, business center, fitness room and meeting space for up to 40 people.

“At present, we are actively pursuing opportunistic and value-add acquisition opportunities,” Chopra said. “With a focus on ongoing growth, we consistently assess our portfolio for opportunities to monetize assets for our investors.”

In Feb. 2023, Atlanta-based Banyan Investment Group, led by managing partners Rakesh Chauhan and Chopra, underwent a rebranding as Satori Collective, emphasizing a focus on hotel property investment. The subsidiary, formerly known as Banyan Tree Management, is now operating under the name Aperture Hotels.