- Amar Lalvani is Hyatt’s chief creative officer.
- He remains Lifestyle Group president.
- Hyatt shifting toward insights-led organization.
Amar Lalvani is now chief creative officer at Hyatt Hotels Corp. He will also serve as president and creative director of Hyatt’s Lifestyle Group and report to Chairman, President and CEO Mark Hoplamazian.
In his expanded role, Lalvani will work with Hyatt leaders, developers, creative teams and hotel owners, the company said in a statement. He will define what each brand stands for and translate that into the guest experience.
Lalvani is the first person to hold the newly created role.
“Amar has a rare ability to uncover what is distinctive, understand what matters to people and turn those insights into experiences and brands that resonate,” Hoplamazian said. “Amar will help us make decisions with greater clarity and conviction, while keeping creativity close to the teams bringing each brand to life. Distinctive brands create value – they give guests a stronger reason to choose Hyatt, owners a stronger reason to invest with us, and help create the conditions for higher-quality growth.”
The appointment comes as Hyatt continues its shift toward an insights-led, brand-focused organization, the statement said. The move aims to make its brands more distinct and give guests clearer reasons to choose them.
Earlier in his career, Lalvani led global development for W Hotels before acquiring The Standard brand and forming Standard International. He later expanded the company through Bunkhouse Hotels and developed concepts including The StandardX and The Manner.
Lalvani joined Hyatt in 2024 following its acquisition of Standard International. He was named president and creative director of the Lifestyle Group, which is based in New York City.
He brought the teams behind The Standard and Bunkhouse Hotels, which formed the foundation of Hyatt’s Lifestyle Group.
Lalvani said he was moved by Hyatt’s motto: “We care for people so they can be their best.”
“The opportunity now is to make that care more distinct, relevant and memorable through each of our brands,” he said. “The exciting part is that Hyatt has extraordinary hotels, brands and people. Our job is now to bring greater clarity and conviction to what makes each one special, and then make that real in every detail of the experience.”
Hyatt reported a 5.9 percent increase in comparable systemwide hotel RevPAR in the second quarter ended June 30. Growth was led by its luxury and upper-upscale segments.
