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Sinha steps down as G6 CEO

Heda named U.S. head; Ladha gets expanded brand role

Sinha steps down as G6 CEO

G6 Hospitality CEO Sonal Sinha is stepping down after 14 months in the role.

Photo credit: Asian Media Group
  • Sonal Sinha steps down as G6 CEO after 14 months
  • Nikit Heda named U.S. head; Anuj Ladha’s role expanded
  • Vice Chair Tandon to spend more time in the U.S. market

G6 HOSPITALITY CEO Sonal Sinha is stepping down after 14 months in the role. The company elevated Nikhil Heda to U.S. country head and expanded Anuj Ladha's role as national head of brand performance.

Sinha will assist during the transition and remain an adviser thereafter, G6 said in a statement. He joined the company as CEO in March 2025 following PRISM's acquisition of G6 in December 2024 and led its integration and stabilization phase. A chartered accountant by education, Sonal joined OYO in 2015.


Ankit Tandon, G6 vice chairman and PRISM global COO, will spend more time in the U.S., including Dallas and other markets, to support franchisee relationships and drive the company's growth plans, said G6, parent of Studio 6 and Motel 6 brands.

Both executives will report to Tandon.

"Nikhil knows our U.S. business; he's spent years building it, market by market,” said Tandon. “Anuj has run our brand performance across the country and knows what it takes to support owners on the ground. Together they step in with a clear mandate to deepen our partnership with franchisees and grow the brands across the country. Sonal leaves the business stronger and well-positioned for its next phase, and we thank him for that. He leaves behind a stronger organization that is well-positioned for future growth. We wish him continued success in his next chapter.”

PRISM aims to build a hospitality platform in the U.S. across economy, extended-stay, midscale and upscale segments, G6 said. The appointments support the company's growth plans.

In April, G6 renewed its corporate membership with the American Hotel & Lodging Association after leaving AAHOA in February. It also partnered with AHLA on advocacy efforts, including franchise protection, tax policy and workforce issues affecting the economy segment.

Two executives, different roles

Heda has spent more than a decade with PRISM and has worked across hospitality, real estate and consumer sectors in the U.S. and South Asia, G6 said. Most recently, he served as head of development, U.S. He previously served as vice president operations and region head, West U.S., and led B2B sales for South Asia.

Before joining PRISM, he was zonal head, India at Housing.com and category head, India at Videocon Consumer Durables. He began his career at Shell in Singapore.

Ladha, who has taken on additional responsibilities as national head of brand performance, oversees brand performance, operations and franchise owner relations across G6's network, including region heads and directors of brand performance.

Earlier, he led revenue management for OYO International across the U.S., U.K. and Latin America and held revenue management roles at OYO USA. Before joining PRISM, he spent more than eight years at Essex Lake Group and began his career in the finance team at Essar Group, working on debt financing for Essar Oil.

Expansion on cards

Over the past year, G6 launched Belvilla District 6, which includes Court Square & The Dutch in New York and The Louie in New Orleans. The company also launched Studio 6 Plus as part of its extended-stay portfolio.

G6 secured a commitment from Natson Hotel Group to develop 18 Studio 6 Plus properties in the U.S. Separately, a PRISM joint venture acquired 38 Extended Stay America assets under the Studio 6 brand, expanding its extended-stay portfolio.

The company plans to add midscale and upscale boutique hotel brands as it expands its portfolio. The move follows 18 months of integration and operational stabilization after the acquisition of G6 Hospitality. With that phase largely complete, G6 is now focused on growth.

PRISM recently secured SEBI approval for its proposed $696 million IPO after filing a confidential draft red herring prospectus in December 2025.

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