- RHG launched AI-powered price-matching for direct bookings.
- The feature is live across the company's properties worldwide.
- The system automates price-match claims for hotel teams.
RADISSON HOTEL GROUP introduced AI-powered price-matching to support direct online bookings. The feature detects lower rates for RHG properties on third-party booking sites and matches them on RadissonHotels.com.
The capability replaces the traditional "Best Online Rate Guarantee" process, RHG said in a statement. Guests no longer need to file claims, provide screenshots or wait for approval. Instead, the system verifies eligible rate differences and matches the lower rate in real time.
"Today's travelers expect speed, simplicity and confidence when they book," said Gianni Di Fede, RHG's global chief commercial officer. "Price matching is our commitment to ensuring that guests who book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent, while delivering greater value to guests and hotel partners."
According to the group, if a user finds a lower rate for a Radisson Hotel Group property on an online travel agency or search platform such as Google Hotels, the AI system verifies the discrepancy and matches eligible publicly available rates. The user is then redirected to the hotel's website without additional steps.
The feature is live across Radisson Hotel Group properties worldwide. It currently matches rates from OTAs including Agoda, Booking.com, Expedia, Hotels.com, MakeMyTrip, Priceline and Trip.com.
The automation streamlines bookings by reducing the effort needed to secure a matched rate, the statement said. For hotel teams, it removes the manual work of processing price-match claims.
The model provides insights into pricing performance and customer behaviour. The data can help measure the impact of price matching and inform direct booking strategies.
Separately, RHG aims for 100 hotels to reach net zero by 2030. The target builds on last year's pilot of its Verified Net Zero Hotels programme, which eliminates fossil fuel use and cuts carbon emissions across operations.
