- ITC to manage Storii in North Goa.
- ITC operates six properties in Goa.
- Hotel to offer dining and recreation.
North Goa is a growing leisure market, with increasing demand for experiential travel. Assagao is a growing micro-market in North Goa and the hotel will feature social, dining and recreational facilities, ITC said in a statement.
“Assagao has emerged as an attractive micro-market, driven by its distinctive character, strong visitor appeal, and evolving travel preferences,” said Anil Chadha, ITC managing director. “Storii Assagao will seamlessly blend the essence of the locale with the brand's focus on personalized service and memorable guest experiences. We are delighted to partner with Ananda Hospitality on this exciting project.”
Purshottam Sharma and Dilip Sharma, partners at Ananda Hospitality said, Assagao has become a popular hospitality destination in Goa, attracting travelers looking for accommodation and leisure options.
“We are pleased to collaborate with ITC Hotels and look forward to creating a hospitality offering that reflects the unique appeal of the region while delivering exceptional guest experiences," they said.
In June, ITC signed Storii by ITC Hotels Guwahati, its 25th property under the brand, with a 43-key hotel planned at Amchong Tea Estate, Assam.
