- PRISM launched 38 U.S. extended-stay hotels under Studio 6.
- The expansion grows PRISM’s business and leisure footprint.
- It plans to deploy India-developed technology and AI.
PRISM OPENED 38 extended-stay hotels across the U.S. under G6 Hospitality’s Studio 6 brand. The expansion expands its presence in business and leisure markets and supports plans to scale hospitality operations globally.
The properties span New York; Dallas; Houston; Phoenix; Indianapolis; St. Louis; Richmond, Virginia; and Charlotte, North Carolina, PRISM said in a statement. Las Vegas; Oakland, California; Greenville, South Carolina; and Pasadena, South Carolina are also part of the expansion. Most hotels have 100 to 120 rooms.
The launch follows the opening of eight hotels earlier this year, bringing the total under the initiative to 38.
PRISM is led by Founder and Group CEO Ritesh Agarwal, who also chairs G6 Hospitality, parent of Motel 6 and Studio 6.
The company said extended-stay hotels have lower room turnover, housekeeping needs and customer acquisition costs than traditional hotels, supporting occupancy and unit economics. The expansion also aims to improve efficiency and meet demand in the extended-stay segment.
“In the U.S., we are seeing a shift toward longer-duration stays driven by project-based travel, medical staff, construction crews, temporary stays due to home renovations and growing demand for dependable, affordable accommodation,” Agarwal said. “This expansion aims to bring a tech-enabled, operations-first approach to hospitality while ensuring consistency, efficiency and guest experience at scale.”
He said the India-founded company aims to grow in competitive markets while setting standards for value and quality in the extended-stay segment.
PRISM also plans to deploy India-developed technology platforms, revenue management systems and AI tools across the portfolio to improve operations and guest experience.
In April, G6 announced Studio 6 Plus at its annual franchise conference in Cancún, Mexico. The brand aims to address demand in the extended-stay market under the theme “Live Where You Stay.”
