- Choice’s Ascend Collection tops 500 properties.
- Projects upcoming in Arizona, California and Florida.
- The brand has 70 properties in U.S. and international markets.
CHOICE HOTELS INTERNATIONAL’S Ascend Collection crossed 500 properties with openings including The Harrison Hotel in Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York. The brand has a pipeline of 70 properties in U.S. and international markets.
Upcoming projects are in Flagstaff, Arizona; Anaheim, California and Miami, Florida, Choice said in a statement.
“Reaching 500 open hotels is a defining milestone for Ascend Collection and reflects the momentum across our upscale portfolio,” said Indy Adenaw, Choice’s senior vice president. “This achievement underscores the strength of our soft-brand strategy and the growing demand for experience-driven hotels. Each Ascend Collection property is designed to reflect its local community while delivering amenities, flexible spaces and experiences today’s guests expect.”
The Harrison Hotel has 95 rooms and is near Fort Lauderdale–Hollywood International Airport, Port Everglades and Port Miami, the statement said. It offers a pool, fitness center and 2,500 square feet of meeting space. The Gould Hotel in New York’s Finger Lakes region, opened in 1920. The 48-room hotel, next to the Women’s Rights National Historical Park, includes a fitness center.
Ascend Collection’s expansion is matched by growth with Radisson Individuals, Choice Hotels’ upper-upscale soft brand. The company signed its first two Radisson Individuals projects in downtown Savannah, Georgia, and Nashville last year, with developer interest continuing as demand for independent hotels grows. Choice reported net income of $63.7 million for the fourth quarter and $369.9 million for 2025.
Mark Shalala, Choice’s senior vice president of development for upscale brands, said the performance and value proposition of the company’s soft brands continue to resonate with developers and guests.
“Ascend Collection and Radisson Individuals offer owners flexibility to maintain their hotel’s identity while leveraging Choice Hotels’ distribution, technology, and loyalty platform,” he said. “They are positioned to capture demand, support owner success, and maintain their leading position in the growing soft-brand category.”
Separately, Wyndham Hotels & Resorts’ Trademark Collection surpassed 100 hotels in the U.S., doubling its domestic portfolio in five years.
