Skip to content

Search

Latest Stories

Wyndham launches upscale 'WaterWalk Extended Stay’ brand

The new brand is Wyndham's 25th addition to its portfolio

Wyndham launches upscale 'WaterWalk Extended Stay’ brand

WYNDHAM HOTELS & RESORTS and WaterWalk recently launched a new upscale brand, "WaterWalk Extended Stay by Wyndham." This deal will introduce up to 11 hotels with more than 1,500 rooms, initially in markets such as Tucson, Jacksonville, and Wichita. Pictured is the lobby of the WaterWalk by Wyndham – Phoenix.

The new brand is Wyndham's 25th addition to its portfolio and will join the company's existing economy and mid-scale extended-stay brands, Wyndham said in a statement.


“In the last year, guest demand for the extended stay segment reached record highs, which has been underscored by demand from owners and developers looking for new opportunities to partner with Wyndham,” said Chip Ohlsson, Wyndham’s chief development officer. “Our vision is to offer the industry’s most robust portfolio of extended stay brands and the addition of WaterWalk marks an important step in that direction—helping ensure we have an offering in every segment, for every owner and for every guest.”

WaterWalk, founded by the late Jack DeBoer, currently runs 11 hotels in the U.S., the statement added. Newer hotels adopt the brand’s Gen 2.0 prototype, focusing on efficient design and lower operating costs to increase profitability.

WaterWalk is led by CEO Mimi Oliver, who is the granddaughter of DeBoer.

“WaterWalk’s success is the culmination of decades of experience in extended stay combined with a relentless pursuit for driving innovation and delivering exceptional guest experiences,” said Oliver. “We believe WaterWalk is our best brand yet and our decision to bring it into the Wyndham portfolio is a pivotal moment in its evolution, one we believe will lead to enhanced efficiencies, performance and growth—all thanks to the Wyndham Advantage.”

WaterWalk provides LIVE and STAY models, the statement said. STAY units are fully furnished for extended stays, while LIVE units are unfurnished, allowing guests to personalize their space. This flexibility allows owners and operators to adapt to market needs in real-time.

Wyndham's third extended-stay offering

This is Wyndham’s third extended stay brand, joining ECHO Suites Extended Stay by Wyndham and Hawthorn Extended Stay by Wyndham, the statement said. ECHO Suites, launched in 2022, has over 265 economy new construction hotels in its development pipeline, with half a dozen nearing completion. Hawthorn, introduced in 2023, saw 30 percent growth in its midscale conversion and new construction development pipeline.

In the past five years, Wyndham has invested over $275 million in technology to improve efficiency and support owners' bottom lines, it added. This includes property and revenue management systems, mobile check-in and checkout, and OTA reconciliation, among other initiatives. Wyndham has 9,200 hotels across more than 95 countries on six continents.

Choice recently ceased its bid to acquire Wyndham after its exchange offer expired on March 8, and both companies released statements stating they will now focus on their standalone strategies.

More for you

Peachtree picked to manage six hotels
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
AHLA Foundation awards $710K in scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less
U.S. government shutdown 2025 news
Photo by Andrew Harnik/Getty Images

Trump, Congress face shutdown deadline

Summary:

  • President Donald Trump will meet Congress as a shutdown looms.
  • Democrats say they are ready to negotiate a bipartisan deal.
  • Thousands of federal jobs and the U.S. travel economy are at risk if a shutdown occurs.

PRESIDENT DONALD TRUMP will meet Congressional leaders on Monday after Senate Democrats rejected a Republican stopgap spending bill to fund the government until Nov. 21. The U.S. Travel Association recently warned a government shutdown could cost the travel economy $1 billion a week.

Keep ReadingShow less