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U.S. hotel performance kept rising in third week of September

Minneapolis saw a 7.4 percent YoY occupancy surge, reaching 71.3 percent

U.S. hotel performance kept rising in third week of September

U.S. HOTEL PERFORMANCE showed an increase in the third week of September compared to the previous week, according to CoStar. Yearly comparisons revealed predominantly positive trends, although occupancy remained lower year-over-year due to the Rosh Hashanah calendar shift.

Occupancy rose to 68.5 percent for the week ending Sept. 23, a climb from the previous week's 67.7 percent, yet a 1.6 percent decrease compared to the same period last year. ADR saw an increase to $164.97 from $161.55 the prior week, marking a 2.9 percent uptick from the previous year. RevPAR also experienced an increase, reaching $112.96, up from $109.07 the previous week and 1.2 percent higher than in 2022.


Among the top 25 markets, Minneapolis posted the largest year-over-year occupancy surge, rising by 7.4 percent to reach 71.3 percent.

Helped by the United Nations General Assembly, New York City recorded significant rises in ADR, up by 16.5 percent to $488.89, and RevPAR, increasing by 17.6 percent to $444.47.

Due to the Dreamforce calendar shift, San Francisco experienced the steepest decline in RevPAR, dropping by 38.6 percent to $175.81.

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Motel 6 Launches “Never Skip a Trip” NBA Season Campaign
Photo credit: G6 Hospitality

Motel 6 tips off ‘Never Skip a Trip’ NBA campaign

Summary:

  • Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
  • The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
  • It includes a My6 member offer of up to 15 percent off bookings during some periods.

G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.

The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.

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