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STR: U.S. hotels hit new highs in last week of May

Performance was flat, but still set new records for pandemic levels

STR: U.S. hotels hit new highs in last week of May

U.S. HOTELS SAW steady performance during the closing days of May, according to STR. Despite coming off the Memorial Day weekend sugar rush, most of metrics for the week came in at the highest levels seen during the pandemic.

Occupancy for the week ending June 5 was 61.9 percent, virtually the same as the 61.8 percent from the week before. It was down 14 percent from a comparable week in 2019, the comparison STR now makes because all comparable months from last year were impacted by the pandemic and do not represent a return to normal.


ADR for the most recent week of data was $123.49, up from $122.06  the week before and down 6.7 percent from 2019 levels. RevPAR was $76.44 compared to $75.42 the  week before and down 19.7 percent from 2019.

“Each of the three key performance metrics were the highest of the pandemic era,” STR said.

Among the top 25 Markets, Miami saw the largest increases over 2019 in occupancy, up 9 percent to 77.1 percent; ADR, up 69.1 percent to $257.24; and RevPAR, up 84.2 percent to $198.30. Tampa, Florida, was the only top market to report an occupancy gain over 2019, rising 1.6 percent to 74.2 percent. The city also saw the second-largest increases over 2019 in both ADR, which rose 21.8 percent to $148.13, and RevPAR, up 23.7 percent to $109.96.

Boston saw the steepest decline in occupancy when compared with 2019, down 45.2 percent to 47.7 percent.

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Texas Austin F1 Grand Prix Drives Shorter Hotel Booking Windows

Report: Austin F1 spurs shorter hotel booking windows

Summary:

  • Hotel booking windows shortened ahead of the Austin Grand Prix, Key Data reported.
  • High hotel demand closely matched vacation rental activity.
  • Guests are booking closer to major travel events.

HOTEL BOOKING WINDOWS shortened ahead of this year’s Formula 1 Grand Prix in Austin, Texas, held Oct. 17 to 19, according to Key Data, a short-term rental analytics firm. A comparison of 2024 and 2025 data showed that periods of high hotel demand closely matched vacation rental activity.

Key Data Dashboard found that hotel and vacation rental bookings in Austin moved in sync, with a correlation score of 0.91, where 1 indicates a perfect match.

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