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STR: U.S. hotel performance increases in the fourth week of September

Orlando reported the highest occupancy increase

STR: U.S. hotel performance increases in the fourth week of September

U.S. HOTEL PERFORMANCE increased in the fourth week of September compared to the week before, according to STR. Performance also improved when compared to 2019.

Occupancy was 70 percent for the week ending Sept. 24, increased slightly from 69.6 percent the week before and decreased just 1.5 percent from 2019. ADR was $157.99 for the week, up from $155.58 the week before and increased 15.7 percent from three years ago. RevPAR reached $110.60 during the week, increased from $108.25 the week before and up 13.9 percent from 2019.


Among STR’s top 25 markets, Orlando reported the highest occupancy increase for September’s fourth week, up 7.9 percent to 72.2 percent, over 2019.

New York City saw the highest absolute occupancy level at 89.9 percent during the week due to the high-level week of the United Nations General Assembly.

Anaheim reported the largest ADR gain, increased 31.7 percent to $214.61, over 2019.

The steepest RevPAR declines were in New Orleans, down 16.7 percent to $86.68, followed by Minneapolis, which was down 16.1 percent to $90.11 in the fourth week.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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