STR: Occupancy rises to 48.9 percent in week ending Aug. 1

Performance has improved in 15 of the last 16 weeks

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U.S. occupancy rose to 48.9 percent in week ending Aug. 1, according to STR. That is higher than the week before but down 34.5 percent from the same time last year.

AS THE FINAL full month of summer begins, U.S. hotels continued their slow climb out of the COVID-19 pandemic rut, according to STR. Occupancy rose again for the week ending Aug. 1, making  it the 15th out of the last 16 weeks to see week-over-week growth even as demand, measured in room nights sold, has slowed.

Occupancy finished the week at 48.9 percent, up from 48.1 percent the week before and down 34.5 percent from the same time last year. ADR ended the week at $100.04, a 25.3 percent decline from the prior year, while RevPAR reached $48.96, down 51.1 percent year-over-year.

STR’s top 25 markets as a whole saw lower occupancy, 41.4 percent, and ADR, $97.58, than all other markets.

Norfolk/Virginia Beach, Virginia, kept its place as the only major market to rise above 60 percent occupancy, ending at 64.1 percent. The three major markets to surpass 50 percent were Detroit with 54.3 percent, San Diego with 53.1 percent and Philadelphia with 51.4 percent.

Oahu Island, Hawaii, remained at the bottom with 21.4 percent while New Orleans came in second lowest at 29.7 percent.