- Eco Hotels names Harpreet Singh COO.
- He will lead national sales and marketing.
- He previously worked at Sony, Airtel, Tata, OYO and others.
Harpreet Singh is now chief operating officer and national sales head of marketing at Eco Hotels & Resorts. He will oversee operations and lead the company's national sales and marketing strategy to improve efficiency, support commercial growth and strengthen customer focus.
Singh brings experience across hospitality, telecommunications, consumer electronics, healthcare and consumer durables, Eco Hotels said in a statement. He has held leadership roles at Sony, Airtel, Tata, Crompton, OYO, Jio and Apollo 24/7, leading business transformation and sales strategy across industries.
“We are pleased to welcome Harpreet to the Eco Hotels family,” said Vinod Tripathi, Eco Hotels' executive chairman. “His industry experience, strategic perspective and ability to execute make him a valuable addition to our leadership team. As we continue to expand, I am confident his expertise will help accelerate our business objectives, strengthen our market presence and support the next chapter of Eco Hotels' growth.”
The appointment comes as Eco Hotels builds its leadership team and expands its operational and commercial capabilities to support its next phase of growth, the statement said
Singh said he is excited to join Eco Hotels & Resorts and help grow the brand's sustainable hospitality business.
“My focus will be on fostering collaboration across teams, strengthening customer relationships and developing strategies that drive long-term business success,” he said. “I look forward to working with the team at Eco Hotels to build a customer-focused organization and deliver memorable guest experiences at every touchpoint.”
In April, Eco Hotels launched its Eco Boutique brand with the signing of a 20-key property in Udaipur, Rajasthan.
