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Guest feedback platform offers report on online reviews

The free study focuses on large global markets

Guest feedback platform offers report on online reviews
Ed Brock
By Ed BrockApr 21, 2020
Ed Brock

Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.

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ONLINE REVIEWS ARE increasingly important to hotels in the modern age. A new report from guest feedback platform TrustYou offers insight into the state of the global lodging market based on online reviews.

TrustYou’s global version of the Review Insights Report includes data on the top hotel impact scores and review sources of 2019. It features individual reports on different regions, including the U.S., Europe, the Middle East and Africa, Asia Pacific and DACH (Germany, Austria and Switzerland).

It analyzed 145 million reviews and found that 80 percent of online feedback is positive, indicating that collecting more reviews can increase a hotel’s ratings.

The company’s database includes 800,000 hotels worldwide. It analyzes feedback, guest reviews, trends, hotel performance, and traveler behavior.

Orlando-based hotelier Rupesh Patel, the founder of SmartGuests.com, a website dedicated to helping other hotels market themselves for good reviews, said hotels should continue to push for positive reviews even if they are closed because of the COVID-19 pandemic.

ratings2019onlinedatabasereport

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