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ESA picks HotelKey for cloud-based CRS integration

The goal is to implement CRS system across all ESA hotels by end of 2023

ESA picks HotelKey for cloud-based CRS integration

CLOUD-BASED HOSPITALITY software provider HotelKey has added its central reservation system to an already existing portfolio of its products for Extended Stay America.  ESA already uses a portfolio of HotelKey products across its properties, including HotelKey’s property-management system since 2018 and call center module since 2020, HotelKey said in a statement.

According to the statement, HotelKey’s CRS product includes direct connectivity to leading OTAs and GDS systems, a call center module, integration with channel managers and seamless integration with the HotelKey PMS.


“We are excited to further expand our relationship with Extend Stay America,” said Aditya Thyagarajan, co-founder and president of HotelKey. “ESA has an unwavering commitment to innovation and adoption of next-gen solutions. The new agreement is not only further validation of that commitment, but also brings HotelKey one step closer to our vision – helping enterprises across the hotel industry implement full-stack solutions that support owners and franchisees and hotel managers to effectively manage their properties from anywhere.”

“We are pleased to continue working with HotelKey, with the addition of its CRS product,” said John Laplante, ESA’s chief information officer. “They have helped enable innovation of our tech platforms and further provides strategic value to our business.”

The addition of the CRS brings ESA even deeper, more comprehensive operational benefits from a suite of integrated software solutions that are helping more than 4,000 hotels worldwide to streamline operations and costs. The two companies will work closely together to implement the CRS system across its portfolio of hotels with the goal of converting all hotels by the end of 2023, the statement added.

In November 2022, Red Roof partnered with HotelKey to install a multi-functional, cloud-based system in its more than 675 properties nationwide.

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CitizenM Rebrands as Another Star After Marriott Acquisition
Photo credit: Marriott International

CitizenM becomes ‘Another Star’ after Marriott acquisition

Summary:

  • CitizenM has rebranded as “Another Star” following Marriott’s July acquisition.
  • It will operate all European and U.S. hotels under Marriott franchises.
  • All hotels are now part of Marriott Bonvoy.

CITIZENM, THE COMPANY that founded, owns and operates the citizenM hotel brand, is now rebranded as “Another Star” following Marriott International’s acquisition. Under its new name, the company will continue to own and operate all citizenM hotels in Europe and the U.S. through long-term franchise agreements with Marriott.

Marriott completed its $355 million acquisition of citizenM, a Netherlands-based select-service brand founded by Rattan Chadha, in July. The portfolio includes 37 hotels with 8,312 rooms across more than 20 cities in the U.S., Europe and Asia Pacific, including London, Paris, Amsterdam, New York, Boston, Miami and Los Angeles.

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