AHLA partners with Hireology to provide recruiting assistance
The partnership adds hiring technology and advice to the association's resources
By Vishnu Rageev RDec 28, 2023
THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions.
"Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry.”
Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.
"At Hireology, our commitment is to assist multi-location businesses, such as hotels, in overcoming hiring challenges by recruiting top talent and optimizing teams for business growth," said Adam Robinson, CEO of Hireology. "AHLA's thought leadership and advocacy for the hospitality industry align with our strengths, presenting an opportunity for our organizations to address the business challenge for hotel operators in the years ahead."
This partnership comes after several Hireology initiatives designed to help hospitality businesses capture and retain talent, it said. In 2023, Hireology updated its integration with Indeed, new AI-based hiring tools, improved employee referral program technology, and more.
Meanwhile, AHLA Foundation is providing hospitality apprenticeships with a $505,000 grant from the U.S. Department of Labor's Office of Apprenticeship. In December, Jessica Brady was appointed AHLA's vice president of federal affairs for tax policy.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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