Skip to content

Search

Latest Stories

AAHOA, AHLA applaud passage of No Hidden FEES Act

The act would establish a uniform standard for transparent and mandatory fee displays in the lodging industry

AAHOA, AHLA applaud passage of No Hidden FEES Act

AAHOA AND THE American Hotel & Lodging Association welcomed the passage of the No Hidden FEES Act on June 11. The legislation aims to establish a uniform standard for transparent and mandatory fee displays across the lodging industry.

The bill, introduced by Reps. Young Kim (R-California) and Kathy Castor (D-Florida), had unanimous approval from the House Energy & Commerce Committee in December and passed with bipartisan support on the House floor.


AAHOA said that the legislation would empower its hotelier members and guests to make informed decisions and safeguard their financial interests.

"AAHOA thanks Congresswoman Kim for her diligence in introducing legislation that will help level the playing field for the hotel industry," said Miraj Patel, AAHOA’s chairman. "With this legislation, which requires full disclosure of all fees, guests can make better-informed decisions in selecting a place to stay. We look forward to seeing this legislation move forward through the Senate."

The association backed H.R. 6543 since its introduction by Kim last year, with its members sending more than 200 letters to Congressional representatives urging the bill's advancement.

"Currently, the way prices are advertised across the lodging industry is fragmented and not uniform," said Laura Lee Blake, AAHOA’s president and CEO. "This bill provides consumers a transparent and easy-to-understand total price for an overnight stay. AAHOA Members are thankful to Congresswoman Kim, who has been a champion of AAHOA, for her hard work on this legislation."

Unified mandatory fee standard

AHLA advocated for a unified standard for mandatory fee disclosure across the lodging industry, covering short-term rental platforms, online travel agencies, metasearch sites, and hotels. The No Hidden FEES Act and its Senate counterpart, the Hotel Fees Transparency Act by Sens. Amy Klobuchar (D-Minnesota) and Jerry Moran (R-Kansas), aim to establish a uniform standard for mandatory fee display across the entire lodging industry.

“It makes sense for all lodging businesses – from short-term rentals to online travel agencies, metasearch sites, and hotels – to tell guests up front about mandatory fees,” said Kevin Carey, AHLA’s interim president and CEO. “That’s why AHLA has led efforts supporting federal legislation to establish a single and transparent standard for mandatory lodging fee displays and an even competitive playing field. Thanks to Reps. Kim and Castor, we’re one step closer to making this a reality. We will continue to work with Senators Klobuchar and Moran on passing their related legislation in the Senate, with the goal of establishing a uniform standard across the industry as law.”

AHLA reiterated its commitment to including this stance in the final bill. Recent AHLA data also shows that only 6 percent of hotels nationwide impose a mandatory resort, destination, or amenity fee, averaging $26 per night.

AHLA recently reported that U.S. hotels added 700 jobs in May, highlighting ongoing workforce shortages, with 191,500 vacancies since early 2020. In a May survey of hoteliers, AHLA found that 76 percent of respondents are facing staffing shortages.

More for you

ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
G6 Hospitality RMS Program Powers Q1 2025 Growth

G6 RMS properties log 11 percent Q1 revenue gain

Summary
  • The G6 RMS program uses automation, comp tracking and strategy calls.
  • RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
  • Revenue-managed properties posted 11.5 percent growth through web and app channels.

PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

The RMS program uses proprietary automation tools, daily competitive set monitoring and bi-weekly strategy calls with revenue managers, G6 said in a statement. G6 is the parent company of Motel 6 and Studio 6 brands.

Keep ReadingShow less