Skip to content

Search

Latest Stories

G6 rolls out AI-powered My6 app

The technology captures one-third of "Motel 6 near me" searches

G6 Hospitality’s My6 App Relaunch Delivers AI-Powered Booking Experience

G6 Hospitality launched a new My6 app with AI-based personalization to improve performance speed and booking efficiency.

What’s New in My6 2.0?

G6 HOSPITALITY, PARENT of the Motel 6 and Studio 6 brands, launched a new version of its My6 consumer app with an AI-based personalization feature. The app increases performance speed and reduces latency, increasing booking efficiency and supporting property visibility and occupancy.

The new app is built around a proprietary AI-powered recommendation engine that connects guests with properties based on their preferences, G6 said in a statement.


“Our customers deserve a seamless, personalized booking experience and My6 2.0 delivers exactly that while also driving more bookings to our properties,” said Sonal Sinha, G6 Hospitality’s CEO. “The AI-powered features help guests find what they’re looking for faster, resulting in higher conversion rates and increased occupancy at our locations.”

The technology helps capture the one-third of all searches for "Motel 6 near me," ensuring properties gain exposure to relevant potential guests, the statement said. The app introduces a dynamic homepage and deal offers based on guest preferences, helping drive conversion and bookings.

Key features include AI-driven recommendations and listing rankings to match guests with properties based on timing and fit. The homepage reflects guest preferences and location. Users can also save and compare properties to support decision-making. Property pages feature AI-powered amenity tags, with Gen AI-based updates planned.

An interactive map supports navigation and highlights nearby points of interest. Visual presentation is streamlined with grouped images and clearly displayed policy information to improve transparency.

Additional features include neighborhood maps, a save-and-compare function and a booking process designed to reduce abandonment.

Early data shows the app led to a 14 percent year-over-year increase in direct bookings and fewer drop-offs during reservations. Planned updates include AI ranking improvements, more filters, Google Pay and Apple Pay integration, Tripadvisor reviews and post-checkout rating tools to support engagement and revenue.

G6 Hospitality added more than 150 corporate clients this year, securing accounts in construction, transportation, agriculture, retail and transitional housing.


More for you

Duetto Launches “GameTime” RMS for Select‑Service Hotels

Duetto launches RMS for select-service

Summary:

  • Duetto launched GameTime, a revenue system for select- and limited-service hotel brands.
  • GameTime provides rate optimization, pricing, forecasting, and performance tracking.
  • Alex Zoghlin was named CEO, succeeding David Woolenberg.

DUETTO, A REVENUE management software provider, launched GameTime, a revenue management system for select- and limited-service hotel brands. The company also recently named Alex Zoghlin as chief executive officer, replacing David Woolenberg.

Keep ReadingShow less
integrated POS systems hotels

Report: Hospitality tech focuses on security, growth

Summary

  • Hospitality leaders prioritize security, integration, growth, and payments, according to FreedomPay and Toast.
  • Secure payment processing remains essential amid market shifts.
  • 97 percent are confident in meeting future cybersecurity goals; stronger threat protection is also needed.

TOP BUSINESS PRIORITIES for hospitality leaders are data security, system integration and growth enablement, according to a joint study by FreedomPay and Toast, two point-of-sale technology platforms. There is a need for secure payment processing, reflecting changes in the enterprise hospitality market and the increasing focus on customer-centric transactions.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Wyndham hotel using mobile cloud-based payment system with guest check-in
Photo credit: Wyndham Hotels & Resorts

Wyndham deploys Elavon CPI to franchisees

Wyndham Upgrades 6,000+ Hotels with Cloud Payment Interface

WYNDHAM HOTELS & RESORTS deployed payment processor Elavon’s cloud payments interface to more than 6,000 franchisees in the U.S. and Canada. Hotels under Wyndham’s 25 brands can use CPI without on-site hardware for their property management systems.

The cloud-based solution is designed to reduce operational overhead, limit hardware-related security issues and support mobile check-in, Elavon said in a statement.

Keep ReadingShow less