- Studio 6 Plus planned in Horn Lake, MS.
- The brand promotes "Live, Where You Stay" concept.
- It will expand G6's presence in Memphis, TN, market.
CREATIVE CONSTRUCTIONS LLC will develop a Studio 6 Plus hotel in Horn Lake, Mississippi. The property will expand G6's presence in the Memphis, Tennessee, market.
Launched in April, Studio 6 Plus is an extended-stay brand with full kitchens, storage, living spaces and technology-enabled operations built for efficiency and owner performance, G6 Hospitality, parent company of Studio 6 Plus, said in a statement.
Digital check-in handles routine transactions so the hotel's staff can focus on guest needs.
"We have seen the strength and continued success of the extended-stay segment in the Horn Lake market," said Ron Patel of Creative Constructions. "That performance gave us the confidence to invest in two extended-stay hotels in this market."
Nikhil Heda, G6 country head, said the company is looking for markets with strong extended-stay demand and developers with local expertise who are committed to building for the long term. Krishna Paliwal, G6 president for midscale and extended stay, said the Studio 6 Plus brand is designed for that goal.
"Studio 6 Plus gives experienced owners like Ron an opportunity to build on that proven demand with a new-construction product designed specifically for today's extended-stay guest," Paliwal said.
The Horn Lake project follows several Studio 6 Plus announcements since the April launch. In May, G6 announced an agreement with Natson Hotel Group for 18 Studio 6 Plus properties in U.S. markets.
Earlier this month, G6 announced a five-hotel development commitment with Kautilya Group. The first two hotels will be in the Hartford, Connecticut, market, marking the brand's entry into the Northeast.
In August, The Highland Group reported that extended-stay hotels posted their largest quarterly gains in years in demand, average daily rate, revenue per available room and room revenue in the second quarter. Rooms under construction fell 30 percent year over year, pointing to slower supply growth ahead.
