PEACHTREE GROUP RECENTLY broke ground on a dual-branded AC Hotel and Moxy Hotel by Marriott International in Dallas, Texas. The development is set to open in summer 2026, featuring a total of 264 rooms, 110 for the AC Hotel and 154 for the Moxy, spread across 19 stories, Peachtree said in a statement.
Peachtree is led by Greg Friedman as CEO and managing principal, Jatin Desai as CFO and managing principal and Mitul Patel as principal.
“Most hotels in uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of uptown's demand,” said Friedman. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
The property near McKinney Avenue targets both business and leisure travelers, the statement said. It will feature the signature Moxy Bar and Restaurant at street level, a custom-branded bar and lounge on the 8th floor, an outdoor terrace, water features and views of Dallas. Additionally, it will include a fitness center and a 261-stall onsite parking garage.
"The elevated amenity deck and custom-branded bar will create a unique destination within uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Peachtree recently appointed Brent LeBlanc as executive vice president of business development, focusing on expanding the company’s investment platforms through innovation and collaboration with investment teams to capture new opportunities.
