KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement.
“To stay agile in this competitive industry, hotel sellers must be savvy about community activity,” said Jeff Bzdawka, Knowland’s CEO. “With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes.”
Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.
The Market Snapshot now offers customization options for sales teams to track meeting and event trends within specific sub-markets, the statement said. It displays sub-market level analytics such as metrics, market segments, top industries, and average meeting size.
The New-to-Market feature provides details of accounts meeting in specific sub-markets, pinpointing new opportunities at the local level, it said. Sales leaders can opt for weekly, monthly, or quarterly email updates, ensuring effective account-based selling strategies.
Knowland recently reported that meetings and events in Nashville surged by 38 percent year-over-year in April. Las Vegas also experienced a steady growth of 22.8 percent, while the industry overall saw a marginal 1.3 percent increase in meeting volume year-over-year.
