- RAM Hotels unveiled new logo, website and headquarters.
- The Former House opens summer 2027 in Eufaula.
- Moxy, soft-branded hotel planned in Columbus, GA.
RAM HOTELS COMPLETED a rebrand as it moves into the lifestyle hotel segment. The family-owned management and development company will continue to work with large and independent brands while building an experience-driven portfolio.
The rebrand includes a new logo, website and messaging, along with materials such as business cards, letterhead, leave-behinds and envelopes, RAM said in a statement. The company is hosting private tours of its new headquarters in downtown Columbus, Georgia.
RAM is led by co-founder and CEO Rinkesh Patel and co-founder and COO Mitesh “Matt” Patel.
RAM Hotels highlights its evolution, growth, strong partnerships and commitment to hospitality excellence. Pictured is co-founder and CEO Rinkesh Patel.Photo credit: Rinkesh Patel/LinkedIn
“What started with one family-run hotel in 2002 has grown into an award-winning hospitality company with properties across the southeast U.S., and we wanted to showcase this evolution,” said Rinkesh Patel. “This rebranding reinforces who we are within the industry. Throughout our history, we have focused on what got us here: great people, strong partnerships and a belief that there’s always a better way forward.”
Patel said RAM is shifting toward lifestyle, experience-driven hotels, and the rebrand reflects that focus. The company opened its first lifestyle properties, the AC Hotel Columbus Downtown in Columbus and the AC Hotel Auburn in Auburn, Alabama.
RAM broke ground on the 129-key AC Hotel by Marriott in Auburn in April 2024. At the time, the company said it had built 19 hotels from the ground up, investing more than $450 million, and owned and operated 27 hotels in Georgia and Alabama under 13 brands.
New visual identity
The new visual identity embodies relationships, activation and mission, reinforcing the company's core philosophy.Photo credit: RAM Hotels
The identity is built from a series of elements, led by the primary logo, to unify the brand internally and externally. The logo incorporates the letters R, A and M to represent relationships, activation and mission, which RAM calls cornerstones of its philosophy.
RAM also introduced brand lockups, marks for internal use where the full logo is not required. The color palette includes brass, parchment, forest black, Grecian white, ram red and sky blue, and a series of brand patterns represents supports, pillars and connection.
The new website carries the visual identity and updates the company’s history and capabilities. Visitors can learn about RAM’s services, portfolio and people, and people looking to grow a hospitality career can browse open positions across the company.
RAM said the headquarters is designed to reflect the portfolio it is building. The company describes the office as a place where team members can feel inspired, supported and equipped to do their best work.
Lifestyle pipeline and community work
Development is underway on The Former House, the company’s first Tribute Portfolio hotel in Eufaula.Photo credit: The Former House
RAM is developing its first Tribute Portfolio hotel, The Former House, an 85-room hotel within the historic Bluff City Inn in downtown Eufaula, Alabama. The Marriott-branded hotel is expected to open in summer 2027 and will feature Lore, a first-floor restaurant.
Lore joins RAM’s other restaurant concepts, including Olivine, the rooftop restaurant at the AC Hotel Auburn, and ThreeSixty Kitchen and Bar in Dothan, Alabama. The company also has two lifestyle properties under development in Columbus: a Moxy and an upscale, soft-branded hotel.
“This rebrand also is an opportunity to bring more visibility to the charitable efforts RAM pursues to support the communities that support us,” Rinkesh said. “Across our portfolio, our properties and their leadership teams are consistently finding ways to give back to the communities they serve. From backpack drives and humane society partnerships to trunk or treat events and local community initiatives, our teams take genuine pride in being involved and making a difference.”
RAM began with the purchase of a Days Inn in Phenix City, Alabama, and was approved in 2007 to develop its first Hilton hotel, also in Phenix City.
