- Aman launches ATMA with Novak Djokovic.
- First property, ATMA Miami, is due in 2031.
- Report: smaller wellness operations now lead on profit.
AMAN GROUP LAUNCHED ATMA, an ultra-luxury hospitality brand built around sport, wellness and longevity, with tennis champion Novak Djokovic as its global partner. Its first property, ATMA Miami, makes wellness the core of a mixed-use tower rather than an amenity, a model that recent industry data shows can lift revenue but strain profit.
ATMA, meaning “the spirit” or “the true self” in Sanskrit, will operate in urban and remote destinations, Aman said in a statement. ATMA Miami will combine a hotel, branded residences and a private members’ club in Brickell, the city’s financial district. OKO Group and Oak Row Equities are developing the project, with completion scheduled for 2031.
The brand features world-class sports facilities and advanced wellness programming, exclusively developed by tennis champion and ATMA Global Partner Novak Djokovic.Photo credit: Aman Group
“Throughout my career, I have learned that true performance is built on balance,” Djokovic said.
Djokovic will lead ATMA’s longevity, nutrition, racquet and wellness programming, extending his multi-year relationship with Aman Group. The brand joins Aman and Janu in the group’s portfolio.
Inside ATMA Miami
ATMA Miami is a landmark waterfront tower redefining luxury living through world-class wellness, sport and design.Photo credit: Aman Group
The tower will stand on Brickell Bay Drive, beside the Baywalk and an ATMA marina. The 1,049-foot supertall, designed by SHoP Architects, will rank among the city’s tallest and overlook Biscayne Bay. Studio Paolo Ferrari is designing the interiors, with furniture shaped to the body and ambience that adjusts to circadian rhythms.
A 120,000-square-foot spa and wellness center, which Aman expects to be among Miami’s largest, will anchor the property. Designed with Djokovic, it will include a racquet club with indoor tennis, padel and other courts, a fitness center with training studios, mobility and conditioning labs, a medical wellness center and recovery spaces. Dining will range from nutrition-focused concepts and signature restaurants to bars with live music and event spaces.
Residences will range from one to five-plus bedrooms, with six-bedroom penthouses at the top and east-to-west views. Owners will have a private pool, a fitness center with yoga and personal training studios, thermal spa facilities, a residents’ lounge and co-working space.
Owners will also receive priority nomination to the invitation-only, racquet-focused ATMA Club, whose members will get dining, wellness and entertainment programming, personalized service and preferred access to the marina, spa, restaurants and social spaces.
“Appointing Novak Djokovic as ATMA’s Global Partner and working together to create a new frontier of wellbeing, is a meaningful evolution of our collaboration,” said Vlad Doronin, Aman Group chairman and CEO. “With the introduction of ATMA Miami, as the first expression of the brand’s vision, we will create an extraordinary destination that embodies the energy of the city while pioneering the future of performance living.”
The profit test for wellness
ATMA Miami diversifies revenue through hospitality, residences, memberships, dining and wellness services, strengthening its financial model.Photo credit: Aman Group
The launch comes as owners reassess how much wellness pays. RLA Global’s 2026 Wellness Real Estate Report, produced with benchmarking firm HotStats, found that hotels in its Minor Wellness category, which earn less than $1 million or under 10 percent of revenue from wellness and leisure, overtook Major Wellness hotels on ADR, RevPAR and gross operating profit per available room in 2025 for the first time.
Major Wellness hotels still led on total revenue, but payroll and other costs weighed on profit. In the U.S., Major Wellness GOPPAR fell 14.7 percent while Minor Wellness GOPPAR rose 6.1 percent, the report said.
ATMA Miami stacks several income streams in one building: room nights, residential sales, membership fees, food and beverage, and wellness services. That spreads the cost of a large wellness center beyond room revenue, the pressure point the RLA report identifies for Major Wellness hotels.
Bangkok-based Minor Hotels is pursuing a similar model, developing Anantara Miami Resort & Residences with One Thousand Group, a 50-story, 650-foot tower in Edgewater, Asian Hospitality previously reported. Due in 2030, it will pair branded residences with a vitality center focused on movement, nutrition and recovery.
HotStats CEO Michael Grove said in the RLA report that the test for owners is whether the operating model turns wellness revenue into lasting profit. ATMA Miami will be an early measure of that test, with residence inquiries already open.
