Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
MONTH BY MONTH, the global hospitality industry continues recover, including the U.S., according to HotStats’ monthly profits report for May. Year-over-year the data remains dire, and new outbursts of COVID-19 in several states could chill what progress has been made.
TRevPAR rose 39 percent between April and May, though it was down 92 percent year-over-year, according to HotStats. Gross operating profit per available room was up 32 percent to negative $17.25 but down 116.2 percent year-over-year.
“Absent a surge in cases, which is a possibility, the expectation is that MOM numbers will continue to improve, especially as more states move into Phase Two, which allows for non-essential travel to commence and sets out certain guidelines, like these, should hotels decide to reopen,” HotStats said.
As of June 30, there were 2,537,636 confirmed COVID-19 cases in the U.S. and 126,203 deaths from the disease, according to the World Health Organization. Some states were reinstituting restrictions in response to rises in their COVID-19 cases, according to news reports.
Occupancy rose 4 percent and ADR rose 5 percent in May over the previous month, but were down from the previous year. RevPAR stood at $13.76, down 92.2 percent from the previous year but up 54 percent from April.
“Further and expected YOY expense drops showed up in the data, as many hotels remained closed or operated at limited capacity. Labor costs on a per-available-room basis were down 74.4 percent YOY, while utility costs were down 45 percent YOY,” the report said. “Anecdotally, the expectation is that water bills will rise due to increased laundry operations and additional and more frequent washing of things like linens due to cleaning protocols. One hotelier told HotStats that his water bill was already up 33 percent.”
May’s profit margin was negative 87.3 percent of total revenue, up 93 percentage points from April but down 125 percentage points from the same time a year ago.
“Hotel industry data amid COVID-19 has been like a horror movie that forces you to cover your eyes. But at least in May, you can take a peek—though only insofar as it pertains to MOM data. YOY data is still a fright,” HotStats said. “May is the light at the end of the tunnel that hoteliers across the globe have been in search for. A glimmer of hope that revenue and profit, though still mightily depressed, are at least turning around. After months of frowns, it’s a trend hoteliers can smile at.”
Earlier this week, STR forecast that it will take until 2023 before the U.S. hotel industry snaps back to pre-pandemic levels.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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