Abdalla is Choice Hotels’ chief marketing officer

Previously, she was CMO for optical company MyEyeDr.

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Noha Abdalla

Noha Abdalla has been appointed as the chief marketing officer of Choice Hotels International. She will report directly to president and CEO Patrick Pacious.

Previously, Abdalla was chief marketing officer for MyEyeDr optical company, a statement said. In her role, Abdalla will lead the company’s marketing, advertising, communications, and brand-building to advance Choice’s corporate strategy across guest touchpoints. She will also help develop a future state technology and infrastructure roadmap for Choice’s marketing vision.

“Enhancing the guest experience is a cornerstone of Choice’s long-term growth strategy and a critical component of the leading value proposition we deliver for our franchisees daily,” said Pacious. “Noha is an experienced leader with a successful track record of taking world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we’re confident she is the best person to keep Choice’s finger on the pulse of evolving consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”

As the global vice president of digital and content marketing for Hilton, Abdalla led digital owned channels and oversaw digital marketing communications. She also held roles for Capital One’s digital brand strategy and social media team, as well as Discovery Inc.’s Animal Planet marketing department.

Abdalla holds a master’s degree in business administration and a bachelor’s degree in international economics from Georgetown University.

“Choice Hotels has a proud history of pioneering industry innovations to enhance guests’ entire travel journey – from the initial shopping and booking experience to check-out and beyond,” said Abdalla. “We know today’s customer is more informed and has more choices available to them than ever before, and I am honored to work in lockstep with the company’s key stakeholders to build on this rich legacy as we curate next-generation products and experiences that resonate with guests of today and tomorrow.”

Last month, Choice Hotels International completed its acquisition of Radisson Hotels Americas for $675 million.