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SureStay Hotel opens in Rockford, Illinois

The 122-room hotel is near Rockford University

SureStay Hotel opens in Rockford, Illinois

The SureStay Hotel by Best Western Rockford East is now open in Rockford, Illinois. It is owned by Bankim Hirpara.

The 122-room hotel is near Rockford University, Midway Village Museum, Hurricane Harbor Rockford waterpark, CherryVale Mall, Discovery Center Museum, Aldeen Golf Club and Rock Cut State Park.


“We’re excited to join the SureStay brand and open our doors in East Rockford,” Hirpara said. “We look forward to welcoming guests to our convenient location, which is within proximity to some of Rockford’s most exciting destinations. Our staff is eager to provide our guests with a stay they can be sure about.”

In May, the Best Western Plus Magnolia Inn & Suites opened in Cleveland, Tennessee. It is owned by Jay Patel.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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