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SureStay Hotel opens in Rockford, Illinois

The 122-room hotel is near Rockford University

SureStay Hotel opens in Rockford, Illinois
Ed Brock
By Ed BrockAug 10, 2022
Ed Brock

Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.

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The SureStay Hotel by Best Western Rockford East is now open in Rockford, Illinois. It is owned by Bankim Hirpara.

The 122-room hotel is near Rockford University, Midway Village Museum, Hurricane Harbor Rockford waterpark, CherryVale Mall, Discovery Center Museum, Aldeen Golf Club and Rock Cut State Park.

“We’re excited to join the SureStay brand and open our doors in East Rockford,” Hirpara said. “We look forward to welcoming guests to our convenient location, which is within proximity to some of Rockford’s most exciting destinations. Our staff is eager to provide our guests with a stay they can be sure about.”

In May, the Best Western Plus Magnolia Inn & Suites opened in Cleveland, Tennessee. It is owned by Jay Patel.

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Summary:

  • Pipeline steady at 6,205 projects and 728,416 rooms.
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THE U.S. HOTEL construction pipeline held steady year-over-year in the third quarter, according to Lodging Econometrics. It comprises 6,205 projects with 728,416 rooms—unchanged in project count and up 1 percent in rooms from last year.

LE’s “Q3 2025 U.S. Hotel Construction Pipeline Trend Report” found that extended-stay hotels remain a key driver of development, representing 40 percent of projects and 34 percent of rooms.

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