- SiteMinder: September reservations rose 11.8 percent.
- June and July bookings rose during the World Cup, America 250.
- July bookings increased 6.8 percent as ADR reached $360.88.
U.S. HOTELS ARE set for stronger summer demand, with September reservations up 11.8 percent year over year and room nights up 11.5 percent, according to SiteMinder. Major events, including the FIFA World Cup and America 250, contributed to the rise.
Bookings are up 6.7 percent across the period, room nights are up 4.7 percent and ADR increased 8 percent to $338.17. The mid-year edition of SiteMinder’s Hotel Booking Trends report is based on more than 1.5 million reservations at the same U.S. hotels between June and September 2025 and the corresponding period in 2026.
June and July bookings are also rising during the World Cup period and America 250 celebrations, the report showed. June bookings are up 8.5 percent year over year, with ADR up 11.2 percent to $341.17. July bookings are up 6.8 percent, with ADR up 9.8 percent to $360.88.
“U.S. hoteliers are entering a rare summer where global sport, national celebration and strong underlying travel demand are converging,” said Brian Reising, SiteMinder’s regional vice president for the U.S. and Latin America. “However, what stands out in our data is that the momentum is not limited to headline moments such as the World Cup or America 250. September is showing the strongest bookings growth of the period, which points to a market with depth beyond event-led growth.”
Further analysis of SiteMinder’s U.S. data showed cancellation rates were largely unchanged, edging down from 20.76 percent to 20.69 percent. In September, cancellations fell 0.52 percentage points year over year, indicating more bookings were retained.
The U.S. guest mix shifted slightly toward domestic travelers, who accounted for 45.37 percent of check-in bookings across the period, up from 44.42 percent a year earlier. International travelers represented 54.63 percent of check-ins, the report said.
Average length of stay was 2.22 nights, compared with 2.26 nights last year. While stays were slightly shorter, higher booking volumes and rates increased total room night value.
A February study by SiteMinder found domestic travel gained share in the U.S. in 2025, with 77 percent of arrivals coming from within the country, up from 73.78 percent the year before. Direct bookings through hotel websites remained the third-largest U.S. booking channel, despite predictions that AI would either reduce or increase their share.
