How Peachtree’s Hampton Inn Strengthens USA Hospitality
Hampton Inn & Suites Maui North Shore is now open in Kahului, Maui, Hawaii. The newly built oceanfront hotel, located on the site of the historic Maui Palms Hotel, is owned by Peachtree Group and operated by Springboard Hospitality.
Atlanta-based Peachtree is led by Greg Friedman, CEO and managing principal; Jatin Desai, managing principal and CFO; and Mitul Patel, principal. Springboard is led by CEO Benjamin Rafter.
The hotel includes 136 guestrooms, ocean-view suites, a pool facing Kahului Bay and a fitness center. Its design incorporates local elements tied to Maui’s culture, including a Hawaiian-style porte cochère and color schemes drawn from nearby beaches and the Pacific Ocean.
The hotel’s design reflects the area’s history, from its origins as a fishing community at Kolo Grounds to its development as a railroad town in the late 1800s, Springboard said in a statement. That includes artwork based on local themes, including a mural by Maui artist Alexandra Underwood in the lobby. It also offers Hawaiian experiences that connect guests to the island’s culture.
“We’re beyond excited to welcome guests to Hampton Inn & Suites Maui North Shore this spring and to contribute to the island’s positive tourism resurgence,” said Serkan Hizliok, area general manager. “From thoughtful design to culturally immersive experiences, every detail of the property is deeply inspired by the spirit of Maui, and we’re proud to offer an experience guests won’t find anywhere else.”
Peachtree’s Friedman was recently named to the 2025 GlobeSt. Rainmakers in CRE Debt, Equity & Finance list and Commercial Observer’s Power Finance list.
Hiren Desai, 3H Group's president and CEO. 