Highlights
- TCM Sports launches luxury sports hospitality platform.
- First packages center around Wimbledon in London.
- The platform targets luxury access at major global events.
The new vertical will focus on premium end-to-end sporting experiences combining match access, luxury accommodation, hospitality and interactions with sporting personalities, the company said in a statement.
The company's first offering will center around the Wimbledon Championships in London, with packages including official Debenture seats on Centre Court, access to a dedicated hospitality space called TCM Home near the venue and meet-and-greet opportunities with former Wimbledon champion Pat Cash.
Founded in 1993 by sports journalist and entrepreneur Lokesh Sharma, TCM worked across sponsorship management, event operations and talent management. It was involved in major international cricket and sports properties for more than two decades, according to The Economic Times.
"Sport has the power to create emotions and memories that stay with people forever," said Sharma, TCM managing director and LIST founder. "With TCM Sports LIST, our vision is to provide fans with deeply personal, once-in-a-lifetime experiences at global sporting events."
The term LIST represents experiences that sports fans aspire to enjoy at least once in their lifetime. The launch comes as the global sports industry sees growing demand from affluent consumers and corporate clients seeking luxury access around events such as Formula 1, Grand Slam tournaments, FIFA competitions and the Olympic Games.
A 2024 KPMG report valued India's sports tourism market at around $10.87 billion in 2023, with the sector expected to grow at 17.1 percent annually and reach nearly $53 billion by 2033. Sports tourism raises tourist spending, generates economic benefits and improves infrastructure at host destinations. The report also noted that expanding sports beyond cricket and increasing female participation are among the key opportunities for India's growing sports tourism sector.
A recent report says the 2026 FIFA World Cup could boost U.S. tourism spending and jobs, though visa policies and safety concerns may limit its full economic impact.
