A DYNAMIC and accomplished executive with a career spanning nearly 15 years at Hyatt Hotels Corp., Kruti Patel has a passion for creating and implementing brand strategies, driving quality assurance, and fostering diversity and inclusion.
Kruti’s career at Hyatt is marked by a series of progressive roles. Starting as a purchasing assistant in October 2005, she quickly demonstrated her potential and was promoted to manager of brand standards and quality assurance in November 2006.
Over the next decade, she developed and implemented Hyatt’s quality assurance program and guest satisfaction program and played a pivotal role in building its brand standards manual. Her ability to collaborate with various departments to ensure the standards were upheld, demonstrating her strong organizational and leadership skills, has been crucial in the success of these projects.
One of Kruti’s notable achievements was the creation of a weekly communication newsletter for select hotels in the U.S. The bulletin enables the corporate office to keep general managers informed. It streamlines communication and ensures the hotels were aligned with the company’s standards and expectations.
Kruti’s career at Hyatt reached new heights when she was promoted as director of brand programs, responsible for designing and implementing policies and projects for Hyatt’s hallmark hotels. Her leadership in creating and rolling out the company’s global quality assurance program, by utilizing the Americas model as a best practice, was instrumental in maintaining consistent brand standards worldwide.
Another significant contribution Kruti made in this role was her involvement in the creation and design of a life-cycle platform for hospitality. This innovative platform allowed Hyatt to connect with hotels, management companies, and owners, fostering stronger relationships and improving operational efficiency.
Kruti has been a vocal champion in fostering diversity and inclusion within Hyatt, exemplified by her involvement with the Hyatt Asian Pacific Islanders Diversity Business Resource Group. The colleague-led DBRGs, with chapters around the globe, support workforce diversity and foster inclusive environments.
Serving as co-chair from January 2016 to January 2020, Kruti played a key role in planning, organizing, and building awareness of the Asian-Pacific Islanders through educational and cultural events. Prior to her role as co-chair, Kruti served as the communications chair for the DBRG in 2015, the year it was formed. She was responsible for communicating and coordinating diversity events with the corporate office, ensuring that her colleagues were informed and encouraged to participate. Her efforts contributed to building a more inclusive and diverse culture at Hyatt, reflecting the company’s commitment to valuing and embracing the different backgrounds and viewpoints of its workforce.
Kruti also is committed to her Asian American community. She is president of the Surti Samaj of Chicagoland, an organization dedicated to celebrating and educating the Indian community from Surat, Gujarat. Her leadership goal is to ensure that members’ traditions and values are preserved and passed on to future generations.
