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Hilton’s Tru revamps design

The update is based on guest, owner and team feedback

Hilton’s Tru Revamps Design

Hilton Worldwide Holdings unveiled a new prototype for Tru by Hilton brand as the midscale brand targets growth across primary, secondary and tertiary markets in the U.S. and abroad.

Photo credit: Hilton
Vishnu Rageev R.
By Vishnu Rageev R.May 22, 2025
Vishnu Rageev R.

Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.

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Hilton Debuts Redesigned Tru by Hilton Prototype

HILTON WORLDWIDE HOLDINGS unveiled a new prototype for its Tru by Hilton brand to improve comfort, flexibility and guest experience. The midscale brand, which has opened more than 300 hotels since its 2016 launch, is targeting growth in primary, secondary and tertiary markets in the U.S. and abroad.

The new design updates guest rooms, public spaces and guest floors based on feedback from guests, owners and hotel teams, Hilton said in a statement.

“Over the past eight years, Tru by Hilton has grown from a bold idea into a brand that resonates with owners and guests around the globe,” said Andrew Harp, Tru by Hilton’s brand leader. “Our journey has been defined by rapid growth, continuous innovation, and a commitment to delivering a stay that’s simple, spirited, and smart. We’re excited to continue expanding our presence and welcome more travelers to experience the Tru difference.”

Guestroom updates include a redesigned rolling desk with a larger surface for work, dining or rest, along with improved lighting and updated furnishings, the statement said. The new roller shade system offers a more functional window treatment while reducing maintenance, downtime and cost compared to the previous design. The lobby now includes soft seating and high-back chairs, with a redesigned media wall placing Tru’s lobby games at the center.

Guest floors will feature a heat and cool station near the elevator providing microwaves, ice machines and water bottle refill stations, Hilton said.

Peachtree Group will launch Tru by Hilton Huntsville, Alabama, a 98-room hotel, in the fourth quarter of 2025. Tru by Hilton Houston Downtown Convention Center in Houston, Texas, opened in March 2025 as part of a dual-brand property with Home2 Suites by Hilton.

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