- Hilton global CMO Weinstein stepped down.
- He joined as a senior marketing director in 2010.
- Immediate successor not announced.
Mark Weinstein, Hilton Worldwide Holdings’ global chief marketing officer and head of luxury brands, stepped down after more than 16 years with the company. Hilton did not announce an immediate successor.
He joined Hilton in 2010 as senior marketing director, according to his LinkedIn profile. He became chief marketing officer in 2020 and added the global CMO and luxury brands title in 2025.
"Over those years I've had experiences that far surpassed my wildest imagination," Weinstein wrote in a Sept. 10 LinkedIn post. "Places, projects and roles so big and transformative I never even thought to dream of them."
Weinstein led Hilton's brand and performance marketing, media strategy and strategic partnerships. His responsibilities spanned 28 brands, more than 9,200 hotels and nearly 1.3 million rooms across 144 countries and territories, according to Hilton.
During his tenure, Hilton launched "Hilton. For the Stay" and "It Matters Where You Stay." Weinstein also helped grow Hilton Honors from 25 million members in 2010 to more than 250 million worldwide.
As head of luxury brands, he oversaw the strategic direction, brand management and marketing for Hilton's luxury portfolio, including Waldorf Astoria and Conrad. In his farewell post, Weinstein thanked Hilton's teams, partners, agencies and creators. He said Hilton taught him about hospitality, creativity, branding, marketing, loyalty and humanity.
"I once believed nothing was more fulfilling than doing great work. It turns out I was wrong," Weinstein wrote. He said enabling people to do great work was more rewarding than doing great work himself.
Weinstein said he would share details of his next role Monday. He also said his first order of business would be checking into another Hilton hotel Saturday as he moves to a new city.
In July, Hilton reported progress toward its 2030 environmental and social impact goals, including reductions in carbon emissions, water use and waste across its hotel portfolio. The company also said it was expanding its social impact through team members' work in the communities they serve.
