- G6 launched Vision 360, offering AI video tours of hotels.
- It increases engagement, conversion and revenue.
- The service costs $20 per month.
G6 HOSPITALITY LAUNCHED Vision 360, a subscription service that provides AI-generated video tours of franchised properties. The tours preview rooms, amenities and layouts to support booking decisions.
Vision 360 generates tours for $20 per month, G6 said in a statement. It uses GenAI to combine image enhancement, video generation and AI-composed music to turn property images into video tours built in-house by G6 Hospitality’s technology team.
“Today's travelers make booking decisions in seconds and video content has become the most powerful tool for capturing attention and building confidence,” said Ankit Tandon, G6 vice chairman. “Vision 360 democratizes access to marketing content, giving franchisees a competitive edge without cost and complexity.”
Vision 360 is available to Motel 6 and Studio 6 franchisees in the U.S. and Canada via the Grow platform, the statement said. More than 60 properties opted in within 24 hours of launch.
Separately, G6 parent PRISM filed an updated IPO draft with the Securities and Exchange Board of India for up to $701 million.
Shashank Jain, G6 global head of technology and online revenue, said G6 is committed to building technology that simplifies operations for franchisees and helps them compete in a digital marketplace.
“Vision 360 reflects that commitment by transforming a complex process into an automated experience,” said Jain. “By combining AI automation with a user experience, we’ve made video creation more accessible and cost-effective. The platform enables property owners to strengthen their digital presence, engage travelers, and increase value from existing assets.”
The subscription can deliver “immediate return on investment” for franchisees, with breakeven at one additional booking per property, G6 said. The process requires no filming or editing; franchisees subscribe and receive video tours that provide brand consistency and showcase each property’s features.
Vision 360, available on the My6 app, G6 websites and booking channels, is designed to increase engagement, conversion, and revenue without capital costs for video production, the statement said. The GenAI workflow ingests property data, generates and enhances visuals, and produces videos for distribution across booking platforms. The automated process enables scalable deployment while maintaining production standards.
G6 CEO Sonal Sinha recently stepped down from his role after 14 months. The company promoted Nikhil Heda to U.S. country head and expanded Anuj Ladha’s role to national head of brand performance.
