G6 Hospitality strengthens measures against human trafficking

IN RECOGNITION OF National Human Trafficking Prevention Month in January, G6 Hospitality, the parent company of Motel 6 and Studio 6, has intensified efforts to combat and raise awareness about human trafficking. This month, the company is introducing an updated mandatory training program, “The Room Next Door,” to identify signs and response protocols for human trafficking within the lodging industry, G6 Hospitality said in a statement.

“G6 Hospitality remains committed to combating human trafficking across the country and maintains a zero-tolerance policy against it,” said Julie Arrowsmith, CEO of G6 Hospitality. “Our expanded anti-human trafficking program will ensure that our team members, franchisees, and hotel teams are educated advocates who can help the industry move toward eradicating human trafficking.”

The training is mandatory at every Motel 6 and Studio 6 locations, the statement said. The company is also renewing ongoing partnerships in 2024 with law enforcement agencies and survivor advocate organizations, including:

The AHLA Foundation: G6 Hospitality, a longtime partner of AHLA and the AHLA Foundation, was an inaugural donor to the AHLA Foundation “No Room for Trafficking” Survivor Fund. Farah Bhayani, G6 Hospitality general counsel and chief compliance officer co-chairs the advisory council championing the hotel industry’s unified efforts to support human trafficking survivors.

New Friends New Life: The company partners with this survivor-focused organization, providing access to education, job training, interim financial assistance, and mental health support for survivors of human trafficking and exploitation. Adam Cannon, G6 Hospitality chief brand officer, is a member of the organization’s board of directors.

It’s A Penalty: G6 Hospitality continues its support for the seventh-annual campaign around the “Big Game,” Super Bowl LVIII, this February in Las Vegas. The partnership aims to raise awareness and prevent human trafficking in the Las Vegas community through various initiatives and events.

National Center for Missing and Exploited Children: G6 Hospitality continues to partner with NCMEC to send Amber Alerts through its property management system directly to hotel teams. 2023 marked the inaugural year of the program, and it has already proven successful in raising awareness of missing children.

Marinus Analytics LLC: G6 Hospitality uses Marinus’ Traffic Jam software reporting, which data mines and identifies advertisements for adult services at hotels.

In January 2023, staff members of two hotel industry associations, AAHOA and the American Hotel & Lodging Association, wore blue to acknowledge National Human Trafficking Prevention Month. They also aimed to prompt hotel owners to utilize their educational programs for detecting and preventing trafficking on their properties. In July, the AHLA Foundation inaugurated the 'No Room for Trafficking' Advisory Council, bringing together industry leaders to combat trafficking.