- G6 launches Motel 6 ChatGPT plugin.
- Launch reflects growing AI use in travel planning.
- Plugin expands access through the app.
G6 HOSPITALITY LAUNCHED a Motel 6 plugin in ChatGPT, allowing travellers to discover properties through natural-language conversations. The plugin is available to users in the U.S. and Canada.
Users can enable the plugin from the Plugin section in ChatGPT by starting a prompt with "@Motel 6", G6 said in a statement. They can search for properties, compare options, view pricing, amenities, photos and availability and complete a reservation.
"AI has become part of everyday life, helping people discover information, compare options and make decisions faster than ever before," said Ankit Tandon, G6 vice chairman. "Travel is no different, with more people using conversational AI to research destinations, build itineraries and plan their trips. Making the Motel 6 plugin available in ChatGPT is a natural extension of our digital strategy, making it easier for travellers to discover our properties through a familiar, easy-to-use experience."
The plugin allows users to discover properties through conversational searches and access pricing, amenities, photos and availability before completing a reservation, the statement said. The launch is part of its digital strategy to help guests discover, compare and book Motel 6 properties through ChatGPT.
Shashank Jain, G6's global head of technology and online revenue, said large language models are changing how people interact with technology and search for information.
"By bringing Motel 6 into that experience, we are enabling travellers to move from trip inspiration to hotel discovery in a much more natural way," he said. "The Motel 6 plugin in ChatGPT is powered by technologies designed to better understand user intent and surface relevant recommendations, helping us deliver a smarter digital experience even before a guest begins their stay. It's another milestone in our journey to use technology to create a more connected guest experience."
The launch expands access to Motel 6 through AI-based travel planning, the company said. The plugin combines hotel search and booking information within a conversational interface. It also reflects growing use of conversational AI for travel planning.
Separately, Prism, the parent of OYO and G6, began investor roadshows for its proposed $701 million initial public offering, giving management an opportunity to present the company's business and growth plans to institutional investors ahead of the IPO.
Prism is led by founder and group CEO Ritesh Agarwal, who also chairs G6 Hospitality, parent of Motel 6 and Studio 6.
