AAHOA launches ‘ElevateHER’ initiative

Editor's note: After the original publication of this article, AAHOA renamed the "ElevateHER" program to "HerOwnership."

AAHOA’S NEWEST PROJECT aimed at promoting women in hospitality is the “ElevateHER Women’s Initiative to Highlight and Support Women Hoteliers and Leaders in the Industry.” The initiative, launched Tuesday, will offer networking and educational opportunities for women hoteliers and hospitality industry professionals.

As part of ElevateHER, AAHOA is hosting the Women Hoteliers ElevateHER Conference on Oct. 26 to 27 in Cincinnati. The conference will focus on bringing together AAHOA’s community of women hoteliers for education, inspiration, and empowerment.

“AAHOA has been proud to celebrate the important work women are doing at every level of hospitality, and this initiative further underscores our commitment to the women of AAHOA and elevating their contributions to the industry,” said Laura Lee Blake, AAHOA’s first full-time female president and CEO appointed in May. “While there’s still much work to be done, AAHOA recognizes the significant strides women have made to be seen at industry events, heard in the boardroom, and valued in the workplace. ElevateHER celebrates these accomplishments and will further drive our association's work around elevating and supporting women in the industry.”

ElevateHER is designed to help women break the glass ceiling, AAHOA said.

"Women play an active role in all areas of hospitality – from welcoming guests at the front desk to providing the best in housekeeping services to owning and operating hotel properties, women hoteliers continue to step up to leave their mark in the industry,” said AAHOA Female Director Eastern Division Lina Patel, CHO. “I’m proud to work alongside the entire AAHOA Team to launch the ElevateHER program and give women hoteliers the chance to learn from and inspire each other, and set everyone up for years of progress and success."

This initiative will ultimately support all women in their endeavors and ensure more stability and opportunities for generations to come, AAHOA said in a statement.

“Women are the backbone of this industry, and AAHOA recognizes the importance of helping advance women’s initiatives in our industry and beyond,” said Neal Patel, AAHOA Chairman. “I'm proud to see more and more women hoteliers in top leadership positions within the association, and the industry at large. AAHOA’s ElevateHER initiative further highlights our organization’s commitment to encouraging women hoteliers to take an active role in hospitality with a program created to elevate them in every way.”

The new initiative is part of AAHOA’s long history of amplifying women's voices within the industry, said Tejal Patel, AAHOA’s Female Director for the Western Division.

“AAHOA has long been an advocate of and the brand-new ElevateHER program invites more and more women to shape the future of hospitality and advance their careers,” Tejal said. “Additionally, the 2022 Women Hoteliers ElevateHER Conference will aim to expand women hoteliers' scope and view of what is possible professionally and personally in hospitality. I could not be more excited for all that will be accomplished thanks to ElevateHER and AAHOA’s renewed focus on elevating women leaders in the industry."