Skip to content
Search

Latest Stories

USTA: Leisure and hospitality job gains worst since the end of 2020

U.S. unemployment rate at 3.6 percent but labor shortage remains an issue for hotels

USTA: Leisure and hospitality job gains worst since the end of 2020

THE U.S. ADDED 428,000 jobs in April, keeping the unemployment rate at 3.6 percent, just above the level two years ago, according to the U.S. Department of Labor.  However, the leisure and hospitality sector saw some of the slowest growth in job creation.

After spiking to 14.7 percent in April 2020 following business closures across the country due to COVID-19, unemployment has declined steadily and is now just a hair above its 3.5 percent rate before the pandemic, the latest jobs report indicates.


The number of unemployed people was at 5.9 million in April, not far from where it was in February 2020, new data showed.

According to the report, the leisure and hospitality sector, which encompasses the bars and restaurants, added 78,000 jobs last month. Responding to the latest employment report, the U.S. Travel Association pointed out that job gains in the sector were the worst since the end of 2020.

“Leisure and hospitality job gains were the worst since the end of 2020 and represent 1.4 million, or 8.5 percent, of pre-pandemic jobs remain lost. A lack of available workers to fill the 1.7 million job openings, coupled with the lagging recovery of business and international travel spending, continues travel’s uneven rebound," said Tori Emerson Barnes, USTA’s executive vice president of public affairs and policy.

USTA recently urged Congress to provide more aid to the hospitality and leisure sector to improve the labor crisis.

Latest statistics also suggested that supply of workers has been an ongoing problem for employers as there are nearly two job openings for every unemployed person in the labor force.

"Looking ahead, we expect more workers to come off the sidelines in search of work and labor demand to cool as businesses feel the pinch from high inflation and tighter financial conditions," said Kathy Bostjancic of Oxford Economics.

Joblessness among Black workers declined to 5.9 percent in April as more women were hired, though unemployment rose for Black men. Asian unemployment ticked up to 3.1 percent, while it was flat for white workers at 3.2 percent.

More for you

Country Inn & Suites lobby with residential-style design by Choice Hotels
Photo credit: Choice Hotels

Choice launches Comfort and Country Inn prototypes

Choice Hotels Redefines Comfort and Country Inn for 2025

CHOICE HOTELS INTERNATIONAL unveiled new prototypes for Comfort and Country Inn & Suites by Radisson, designed to include revenue-generating spaces without expanding footprints and reduce construction costs by 10 to 15 percent. The brand identities have also been refined to strengthen market distinction.

The company will test and roll out updated brand hallmarks this year, including a revamped breakfast and FF&E packages, as it continues investing in its brands, Choice said in a statement.

Keep ReadingShow less
Nicolas Cage in ‘The Surfer’ at Peachtree’s SXSW 2025 showcase

Peachtree premieres films at SXSW 2025

Peachtree Rocks SXSW 2025 with Star-Driven Hits

PEACHTREE GROUP-LED Peachtree Media Partners showcased its financed films “We Bury the Dead” and “The Surfer” at the 2025 SXSW Film & TV Festival in Austin, Texas. Peachtree's SXSW selection highlights its growing role in senior-secured storytelling financing, targeting $5 million to $50 million productions with rising demand for flexible capital.

The firm’s SXSW participation follows the May premiere of “The Surfer” at Cannes, where it received a six-minute standing ovation, reinforcing the firm's role as a TV and film lender. SXSW brings together filmmakers, industry leaders, and media professionals, Peachtree said in a statement.

Keep ReadingShow less
Wyndham Rewards Debit Card with hotel backdrop for 2025 travel perks
Photo credit: Wyndham Hotels & Resorts

Wyndham launches debit card for younger travelers

Wyndham Rewards Debit Card: A First for Hospitality

WYNDHAM HOTELS & RESORTS launched the Wyndham Rewards Debit Card, which it says is the first from a U.S. hospitality brand for younger travelers and those avoiding credit. The debit card lets users earn Wyndham Rewards points on transactions including gas, groceries, dining and retail, which can be redeemed for free nights at more 60,000 hotels, vacation club resorts and rentals worldwide.

Cardholders get Wyndham Rewards Gold membership, booking discounts and an annual point bonus, Wyndham said in a statement.

Keep ReadingShow less
U.S. hotel RevPAR rising to $103.02 in 2025
Photo credit: LARC

LARC: RevPAR to rise 3.1 percent in 2025

U.S. REVPAR IS projected to rise 3.1 percent to $103.02 in 2025, driven by a 3.7 percent ADR increase to $164.54 and a 0.6 percent occupancy decline to 62.6 percent, according to Lodging Analytics Research & Consulting. U.S. hotel EBITDA is expected to grow 1.8 percent with slight margin erosion, while hotel values rise 3 percent.

LARC attributes 2024 RevPAR growth acceleration to election tailwinds, improving group trends, and easing domestic leisure headwinds, while projecting an 8 percent increase in hotel values over five years.

Keep ReadingShow less
Lina Patel speaks at a Red Roof event in 2025, surrounded by women hotel owners, highlighting the RIDE and SHE diversity programs

Red Roof adds 30+ women owners

How’s Red Roof Helping Women Own Hotels in 2025?

RED ROOF ADDED more than 30 women to its ownership community since 2023 through initiatives such as Road to Inclusivity and Diversity in Entrepreneurship with Red Roof, and SHE, inspired by Red Roof. RIDE connects aspiring owners with lenders, while SHE supports women in hospitality with articles, insights and best practices.

Also, Lina Patel, Red Roof’s director of strategic franchise initiatives, will join a March 18 roundtable at the Hunter Hotel Investment Conference in Atlanta to discuss self-belief and authenticity in business, Red Roof said in a statement.

Keep ReadingShow less