Skip to content

Search

Latest Stories

USTA: Latest jobs data hints at uneven recovery for hospitality sector

AAHOA plans to continue advocating for continuing federal aid

USTA: Latest jobs data hints at uneven recovery for hospitality sector

THE LATEST EMPLOYMENT analysis points to an uneven recovery for the leisure and hospitality sector, according to industry organizations.  The sector added more jobs than some others but still well below previous months.

The U.S. added 194,000 jobs in September and the unemployment rate fell to 4.8 percent, according to the latest data from the U.S. Bureau of Labor Statistics. Of those, the hospitality sector saw relatively few jobs added, just 74,000, compared to earlier months “where hundreds of thousands of jobs were recovered,” said Tori Emerson Barnes, executive vice president of public affairs and policy for the U.S. Travel Association.


According to the report, fewer jobs were gained than expected but the unemployment rate dropped by more than analysts predicted. The U.S. Department of Labor reported employment was rising in the leisure and hospitality sector that had been hard hit by COVID-19, but declining in public education.

“These uneven gains are largely attributed to the virus variant that affected travel at summer’s end. There remains a great need for Congress to provide additional federal relief and incentives to sustain travel-dependent businesses until a complete recovery can take hold – which will require the return of business travel as well as international inbound travel,” Barnes said.

Though the sector added 74,000 positions in September, food and drinking establishments -- one of the most vulnerable industries to COVID-19 outbreaks -- added almost zero jobs for the second straight month, as compared to the average of 197,000 added each month between January and July, as per the latest jobs data.

While the economy has created 17.4 million jobs since the nadir of the COVID-19 downturn in April 2020, the data showed the U.S. is still short five million positions it had before the pandemic, with job growth averaging 561,000 per-month in 2021.

AAHOA plans to continue lobbying Congress and other U.S. government agencies for supplementary federal relief funds and incentives for travel-dependent businesses until the pandemic is over, said Ken Greene, AAHOA president and CEO.

“Business travel, nationally and internationally, is currently unable to sustain the usual numbers that keep our industry flourishing. The September jobs report indicates a fluctuating recovery for the hospitality industry,” Greene said. “Employment in leisure and hospitality is down by 1.6 million, or 9.4 percent, since February 2020. Economic assistance such as EIDL and employee retention tax credits are necessary lifelines for hoteliers.”

In June, USTA already pointed out that uneven reopening was slowing business travel recovery and urged to take action.

More for you

Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
Hyatt CEO Mark Hoplamazian receives Cornell Icon Award and renews RiseHY youth hiring initiative in the hospitality sector

Hyatt’s Hoplamazian is Cornell Hospitality Icon

Who is the CEO of Hyatt and why was he honored?

Mark Hoplamazian, president and CEO of Hyatt Hotels Corp., received the Cornell Hospitality Icon of the Industry Award on June 3 in New York, recognizing his 18 years of leadership. The company also renewed its RiseHY commitment to hire 5,000 additional opportunity youth across the company and its hotels by the end of 2028.

The program provides employment access for individuals disconnected from the economy and supports their workforce participation through ongoing investment, Hyatt said in a statement.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less