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SureStay Plus opens in Humble, Texas

The Asian American-owned hotel is near Space Center Houston

SureStay Plus Hotel by Best Western Humble is now open in Humble, Texas. The hotel is owned by Ashesh Shah.

The 46-room hotel is near downtown Houston, Space Center Houston, Downtown Aquarium and the Houston Zoo.


Amenities include a meeting and event space to accommodate up to 25 people.

“Travelers visiting Humble can be sure they will receive the utmost in value and the southern hospitality for which Texas is known,” Shah said.

Danny Patel was the first hotel owner in the U.S. to join the SureStay Hotel Group when he converted his Best Western White House Inn in Bellevue, Nebraska, to SureStay Plus Omaha South in 2017.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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