Summary:
- G6 opened 38 Studio 6 locations across U.S. markets in 2025.
- The expansion coincides with G6 Hospitality’s franchisee initiatives.
- It recently added eight franchise development team members to manage multiple markets.
G6 HOSPITALITY OPENED 38 Studio 6 locations in 2025, including conversions and new builds, across U.S. markets. The expansion aligns with the company’s investments in technology, operations and franchisees.
The hotels’ locations included Phoenix, Dallas, Las Vegas, Houston, Indianapolis, St. Louis and other, smaller cities, G6 said in a statement.
“Studio 6 has had an exceptional year,” said Sonal Sinha, G6 CEO. “Opening 38 new locations in 2025 demonstrates the brand’s momentum and the confidence our franchise partners place in our extended-stay model. This growth strengthens our ability to serve guests seeking practical, comfortable and affordable long-term accommodations.”
G6 recently added eight members to its franchise development team to manage operations in markets including Oregon, Washington, California, Nevada, Utah, Wyoming, Alaska, Arizona, New Mexico, Montana, Illinois, Indiana, Iowa, Michigan, Missouri, Nebraska, Texas, Pennsylvania, New York, New Jersey and Connecticut, the statement said. It also plans to hire additional team members in other states in the coming months.
The company also launched the My6 app, a revamped consumer app with AI personalization. It offers homepages and deal offers meant to drive higher conversion rates and bookings for properties.
The extended-stay market
In North America, extended stay has become a key segment of the lodging industry, driven by traveler demand for longer stays, remote work flexibility and cost-effective accommodations, the statement said.
The sector achieved a RevPAR of $78 in 2024, 14 percent above pre-pandemic levels, and saw guest demand rise by 232,000 room nights year-over-year, nearly returning to 2019 levels, the statement said, citing JLL’s U.S. Extended-Stay Hotel Outlook 2025. This performance reflects occupancy trends and investor confidence in the segment’s operational resilience.
The JLL report highlights that the extended-stay category continues to attract capital as part of broader hotel investment strategies, with its operating model, inflation-resistant profitability and traveler demand making it a focus for investors in 2025 and beyond, G6 said.
OYO Hotels and G6 parent PRISM reportedly filed confidentially for an IPO in India days after shareholders approved raising $742 million.
